RMIT University
Implementing Digital Marketing Campaigns
- Delivery: Online
- Duration: Six weeks
- Course Type: Short Course
- Total Price: $1,900
Master building and launching strategic marketing campaigns, along with expertise in implementing and tracking campaigns across Facebook and Google.
Course overview
RMIT University’s Implementing Digital Marketing Campaigns short course provides students with a practical understanding of core digital marketing tools, including Google and Facebook advertising, which have become essential for anyone looking to promote a product or brand or advance a marketing career.
Designed to complement the Digital Marketing Strategy course, this program equips students with the tools and skills required to develop sophisticated marketing campaigns and measure their success in the market. Students will learn how to gather insights from Google Analytics to make recommendations that optimise campaigns, while applying their skills across Google Ads and Facebook Ads.
Key facts
14th September, 2026
2nd November, 2026
What you will study
Getting Started with a Digital Marketing Campaign
- Define campaign goals, objectives and tactics.
- Explore the use of paid, owned and earned channels.
- Investigate business and marketing challenges and appropriate solutions.
Milestone: Write a campaign brief and digital media plan.
How you will learn
As part of the course, students will learn the skills and best practices required to implement, track and optimise multi-channel digital marketing campaigns. Students will build smart marketing campaigns using the latest digital marketing tools and graduate with a portfolio-ready digital marketing campaign that considers privacy legislation and ethics, alongside the analytical tools required to measure success.
The course is delivered 100 per cent online, allowing students to fit study around work and personal commitments, with a mix of tutorials, interactive webinars and one-to-one mentor support from experienced industry professionals.
What you will learn
Throughout this course, you will:
- Plan and build a digital marketing campaign by considering privacy legislation and associated ethics.
- Propose relevant email marketing and retargeting strategies.
- Select appropriate social media channels to run a marketing campaign.
- Analyse the use of metrics to determine if the performance of the campaign was successful.
Who should attend
This Implementing Digital Marketing Campaign course is ideal for:
- Marketing professionals seeking to upskill with the latest industry tools for implementing and tracking campaigns.
- Entrepreneurs with a startup or side hustle are in need of the tools and knowledge to launch or scale their project.
- Mid-senior managers from non-marketing backgrounds looking to gain the practical skills needed to run successful marketing campaigns.
Who You Will Learn From
Martin Carlill
Expert Industry Mentor
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.
Sarah Macdonald
Expert Industry Mentor
RMIT University's industry mentors are available to provide 1:1 feedback and guidance on your coursework. The mentors on this course include people like Sarah McDonald. An award-winning, passionate and high-performing marketer with over 15 years of experience and a history of coming into organisations and innovating, improving results, building and leading high-performing teams and creating successful strategies which drive strong commercial results.