Graduate Certificate in Marketing Analytics Online

What you will study

To earn the Graduate Certificate in Marketing Analytics Online, you must complete four courses.

Prerequisite course

• Introductory Data Analysis

Core courses

Complete at least two of:

• Social Media and Digital Analytics
• Foundations of Marketing Analytics
• Managing Customer Analytics

If completing only two of the above, complete one of:

• Managing People, Analytics and Change
• Analytics and Business
• Data and Ethics
• Principles of Programming
• Predictive Analytics
• Database Management
• Data Visualisation and Communication

Entry requirements

General admission requirements

To be eligible for the Graduate Certificate in Marketing Analytics, you must have one of the following:

• A recognised undergraduate degree (or equivalent) or higher degree in any discipline or;
• A minimum of three years relevant or professional experience in analytics, marketing, clerical or administrative work in a commercial, non-profit or public service organisation or other analytics or marketing-related positions.

English language requirements

You may need to provide evidence of English proficiency to study at UNSW. This ensures you can succeed in webinars, coursework and assessments. Proof can include:

English tests or university courses
Prior study in English
Other qualifications or waivers

Contact the university or visit its website for more information.

Outcomes

Career outcomes

The Graduate Certificate in Marketing Analytics from UNSW Online is designed for professionals aiming to leverage data and enhance their expertise in marketing analytics tools and techniques. Studying this will give you the skills to pursue roles such as:

• Marketing Analyst
• Data Analyst
• Digital Marketing Specialist
• Customer Insights Manager
• Business Intelligence Analyst
• Senior Marketing Coordinator
• Research Analyst
• Senior Customer Analyst
• Search Engine Optimisation Analyst
• E-commerce Performance Analyst

Fees and FEE-HELP

Indicative fee per course in 2026: $5,130 (domestic full-fee paying place)

Indicative total program fee in 2026: $20,500 (domestic full-fee paying place)

All costs are calculated using current rates and are based on a study load of four courses per year.

Student fees may vary in accordance with:

• The number of courses studied per term.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.