Graduate Diploma of Business (Digital Marketing)

What you will study

Students must complete the following eight units:

Core courses

• Harnessing Human Capabilities for the Future of Work
• The Ready Business Professional

Digital Marketing specialisation courses

• Consumer Behaviour
• Digital Marketing Analytics
• Marketing Tools and Technologies
• Marketing Strategy

Elective courses

• Choose two elective courses from the program.

Entry requirements

Academic requirements

To be considered for admission into this course, you will need to have one of the following qualifications:

• Completion of an Australian university bachelor's degree in any area, or equivalent.
• A minimum of three years’ professional work experience, or equivalent.

English language requirements

You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.5 with a minimum 6.0 in each subscore. UniSQ also accepts other English language proficiency tests.

If you don't meet the English language requirements, you can apply to study the English for Academic Purposes EAP3 pathway program through the Union Institute of Language (UIL).

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program. Contact the university for more information.

Outcomes

Career outcomes

As the digital world continues to grow, marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps, are in increasing demand.

Learning outcomes

Upon completion of this program, graduates will be able to:

• Understand the concepts and essential theories and skills associated with a discipline area or areas related to business.
• Demonstrate cognitive skills to review, analyse, consolidate and synthesise business knowledge and identify and provide solutions to complex problems.
• Evaluate and communicate theoretical concepts to transfer business knowledge and ideas to a variety of audiences.
• Demonstrate advanced business knowledge and skills for professional work and/or further learning.
• Cultivate a professional identity and career trajectory by exhibiting the human capabilities and knowledge demanded by modern organisations.

Fees and CSP

Indicative annual fee in 2025: $31,760 (domestic full-fee paying place)

Indicative annual fee in 2025: $16,992 (Commonwealth Supported Place)

A student’s annual fee may vary in accordance with:

• The number of units studied.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

• Calculated per courses you're enrolled in.
• Dependent on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.