University of Southern Queensland
Graduate Diploma of Business (Digital Marketing)
- Delivery: Online
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Diploma
Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics.
Course overview
The Graduate Diploma of Business (Digital Marketing) will help you gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry.
Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business change.
Explore topics such a consumer behaviour, marketing strategy development, and marketing tools and technologies.
CSP Subsidised Fees Available
This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.
Key facts
1st June, 2026
14th September, 2026
What you will study
Students must complete the following eight units:
Core courses
- Harnessing Human Capabilities for the Future of Work
- The Ready Business Professional
Digital Marketing specialisation courses
- Consumer Behaviour
- Digital Marketing Analytics
- Marketing Tools and Technologies
- Marketing Strategy
Elective courses
- Choose two elective courses from the program.
Entry requirements
Academic requirements
To be considered for admission into this course, you will need to have one of the following qualifications:
- Completion of an Australian university bachelor's degree in any area, or equivalent.
- A minimum of three years’ professional work experience, or equivalent.
English language requirements
You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.5 with a minimum 6.0 in each subscore. UniSQ also accepts other English language proficiency tests.
If you don't meet the English language requirements, you can apply to study the English for Academic Purposes EAP3 pathway program through the Union Institute of Language (UIL).
Recognition of Prior Learning
You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program. Contact the university for more information.
Outcomes
Career outcomes
As the digital world continues to grow, marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps, are in increasing demand.
Learning outcomes
Upon completion of this program, graduates will be able to:
- Understand the concepts and essential theories and skills associated with a discipline area or areas related to business.
- Demonstrate cognitive skills to review, analyse, consolidate and synthesise business knowledge and identify and provide solutions to complex problems.
- Evaluate and communicate theoretical concepts to transfer business knowledge and ideas to a variety of audiences.
- Demonstrate advanced business knowledge and skills for professional work and/or further learning.
- Cultivate a professional identity and career trajectory by exhibiting the human capabilities and knowledge demanded by modern organisations.
Fees and CSP
Estimated annual fee in 2026: $17,392 (Commonwealth Supported Place)
The estimated 2026 annual fee is based on the current average rate for your first year of study (eight units per year) and does not include the cost of materials such as textbooks, additional costs or the Student Services and Amenities fee.
This is an indicative guide only. Your fees will vary depending on the courses you select, with the actual rates calculated at enrolment. The University of Southern Queensland review its fees annually. They may increase each year.
HECS-HELP
You may not have to pay your course (subject) fees upfront. HECS-HELP is a government loan scheme that allows you to defer payment until your income reaches a certain threshold.