University of Technology Sydney
Master of Strategic Communication Online
- Delivery: Online
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Gain a comprehensive understanding of the strategic role of communication and develop essential skills in intercultural communication, stakeholder engagement and emergent communication practices.
Course overview
The Master of Strategic Communication is designed for professionals seeking to develop advanced skills in communication strategy, leadership and campaign management. The course explores how purposeful communication can support organisational goals, strengthen stakeholder relationships and respond to complex business challenges.
Students examine contemporary areas including crisis and reputation management, organisational storytelling, advertising, digital communication and audience engagement. The course also develops skills in research, ideation, campaign planning, implementation and evaluation, with a focus on creating integrated communication strategies for diverse audiences.
The course is suited to professionals working in corporate communication, public relations, marketing, digital communication, government and policy, as well as those seeking to move into senior communication and leadership roles. It is delivered online, allowing students to develop their expertise while continuing their professional commitments.
Key facts
March, 2027
May, 2027
July, 2027
August, 2027
October, 2027
What you will study
The UTS Online Master of Strategic Communication comprises 12 subjects (72 credit points in total).
Core subjects
Complete all of the following subjects:
- Understanding Communication in Society
- Intercultural and International Communication
- Emergent Communication Practices
- Driving Stakeholder Engagement
- Communicating Risk, Issues and Crises
- Organisational Storytelling and Engagement
- Contemporary Advertising
- Strategic Campaigns
- Applied Research Methods
- Strategic Communication Project
Electives
Select two electives from the following list of subjects:
- Branding in the Digital World
- Data Ethics and Regulation
- Data Processing Using SAS
- Data-Driven Marketing
- Digital Marketing Today
- Engaging Audiences
- Foundation of Business Analytics
- Leading People and Change
- Marketing in the Age of Technology
Entry requirements
Applicants must have one of the following:
- Completed an Australian bachelor's honours degree, a graduate certificate, a graduate diploma, a master's degree, a doctorate, or an overseas equivalent, in any field of study.
- Completed an Australian bachelor’s degree, or overseas equivalent, in Management and Commerce, Society and Culture, or Creative Arts.
- Completed an Australian bachelor’s degree, or overseas equivalent, in any field of study and a minimum of two years full-time or equivalent part-time, relevant professional work experience.
Relevant professional work experience is defined as employment within OSCA groups: 01 Managers and 02 Professionals.
Supporting documentation to be submitted with the application
Applicants who need to demonstrate professional work experience must provide a Curriculum Vitae (CV) and a Statement of Service in one of the following formats:
- A Statement of Service provided by the employer.
- A completed UTS Statement of Service signed by the employer.
- A statutory declaration confirming professional work experience, for Australian residents only.
- An official letter from the applicant’s accountant or solicitor on company letterhead confirming the applicant’s professional work experience or engagement with the business, duration of operations and nature of the business.
- A business certificate of registration in the original language and English, such as ASIC documentation, an ABN or similar documentation for Australian businesses.
Eligibility for admission does not guarantee an offer of a place.
English language requirements
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Contact the university or visit its website for more information.
Recognition of Prior Learning
Your previous studies or employment experience can be acknowledged as credit towards your online postgraduate studies, provided that it meets the relevant course requirements.
If you receive a UTS offer of enrolment and you’ve undertaken previous studies at another institution, you may be eligible to apply for recognition of prior learning. UTS doesn’t determine recognition of prior learning until an offer of enrolment is accepted.
Outcomes
Learning outcomes
- Develop and implement high-impact communication strategies
Apply advanced theoretical and practical knowledge to design, execute and evaluate multi-platform communication campaigns. Use data-driven insights and emerging media technologies to address complex organisational challenges with innovation and impact. - Lead communication with cultural intelligence and inclusivity
Navigate diverse cultural, social and global communication landscapes with confidence. Develop strategies that promote equity, inclusion and social responsibility while effectively engaging international and Indigenous communities. - Think critically and creatively to shape public discourse
Analyse strategic communication models and synthesise complex information across various media platforms. Apply critical thinking and creative problem-solving to craft compelling narratives that influence public perception, organisational reputation and strategic decision-making. - Persuade and engage audiences with effective storytelling
Refine your ability to communicate with clarity and influence across written, visual and digital formats. Build stakeholder trust and engagement through ethical, impactful and audience-centric storytelling.
Career outcomes
The UTS Online Master of Strategic Communication equips professionals with advanced skills to lead communication strategies that influence, inspire and drive organisational goals. This course prepares you to thrive in the dynamic world of corporate, government and non-profit communication.
Upon completion, graduates can explore roles such as:
- Head of Public Relations
- Director of Corporate Affairs
- Director of Stakeholder Engagement
- Government Relations Director
- Head of Internal Communications
- Change Communications Director
- Brand Communication Director
- Executive Communications Director
- Crisis communications to Leader
Fees and FEE-HELP
Indicative tuition fee per subject in 2027: $4,585 (domestic full-fee paying place)
Indicative total tuition fee in 2027: $43,020 (domestic full-fee paying place)
All costs are calculated using current rates and are based on a study load of 72 credit points (12 subjects).
Student fees may vary in accordance with:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.