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Marketers face fresh challenges as marketing channels evolve, new technologies emerge and strategies change. An MBA can equip you with advanced strategic skills and industry insights while developing self-discipline and high-level communication skills.
At StudyNext Australia, we’re here to help guide you towards the MBA program that will meet your ambitions and aspirations in this ever-evolving field.
Looking for an online MBA marketing program? Why you should consider a general MBA
Studying a general MBA will equip you with the fundamental skills required as a business leader. For marketers, a general MBA can also enhance your marketing skills and position you ahead of your peers.
An MBA is an investment and one that’s well worth making. As a marketer with an MBA, career advancement and opportunities can open up to you and those in C-suite and other management positions in marketing that can command impressive salaries.
Explore MBA marketing units
Looking for a postgraduate marketing program? Many MBA courses offer marketing units that are designed to equip future and current business leaders with industry-relevant skills. These subjects help you examine the role of marketing and its purpose in an organisation and the wider industry, reflect on marketing management trends and learn how to use marketing tools and channels to enhance audience engagement. This allows you to understand how to develop and implement well-structured marketing plans and campaigns.
Curtin University's MBA program features the Synergising Marketing unit, which focuses on fundamental concepts for both consumer and business decision-making. You can gain an understanding of marketing theories and frameworks that enable you to analyse and develop strategic marketing initiatives.
One of the units in Kaplan Business School's online MBA is Consumer Behaviour and Marketing Psychology. In this unit, you can learn how consumer behaviour is connected to business strategy. The unit also features components of neuroscience to help you understand the complexities of consumer behaviour.
In CQUniversity's Global Master of Business Administration course, you will take on the Marketing Management and Digital Communications unit, which delves into the role of marketing in an organisation. You will examine how digital methods and tools are used to link organisations to customers.
The list below shows MBA programs in Australia that offer marketing-based units.
Achieving a Master of Business Administration (MBA) from Curtin University means you hold an internationally respected qualification from an elite global business school – recognised through triple accreditation by EQUIS, AACSB International and EFMD (Accredited MBA). Curtin is also respected as a signatory to the United Nations Principles for Responsible Management Education.
The university's MBA gives you fundamental skills in financial management and economics and business leadership, decision-making and organisational strategies that underpin sustainable business practices. These areas of expertise align with contemporary practices and challenges in the industry and reflect the unpredictability of global business markets.
An MBA can advance your career, expand your professional network, offer higher earning potential and develop your leadership skills.
You will have the opportunity to tailor your degree by selecting electives aligned with your interests and career requirements. If you would like to focus on a particular field, Kaplan Business School offer eight specialisations.
The Master of Business Administration (MBA) is generally regarded as the premier business qualification for practising managers and leaders. The MBA (Global) is a course for students from different countries, with limited prior work experience with varying employment backgrounds, who are seeking career advancement and future employment opportunities.
While undertaking the course, you will gain differing perspectives and approaches to current and emerging business issues through interactions with academics, colleagues and members of the business community. This enables you to competently lead, manage, and understand the key aspects of business and organisations within a global context.
This course helps you develop your management, leadership and cross-cultural capabilities in a broad range of areas including strategy, economics, marketing, people management, operations management and business ethics.
Deakin’s MBA will ignite your imagination, creativity and business mindset, setting you up to be a future business leader. The university has a long history of delivering unique, student-centred opportunities to upskill in future-focused areas of business. Their residential intensives and study tours allow students to learn through immersive, collaborative and culturally enriching experiences while gaining credit towards their degree. You will learn from highly experienced and PhD-qualified professors and industry adjunct professors who are globally respected leaders in their fields. Deakin's industry partners and professors work together to create a curriculum that is grounded in the everyday reality of business, ensuring that the MBA reflects the contemporary challenges you will face in your professional endeavours.
The Master of Business Administration (Global) program is available to students with a bachelor's degree in any discipline but with little or no work experience. Students will study a standard broad-based business curriculum since many will have neither a first degree in business or commerce nor work experience in which they have developed these basic competencies. They also seek opportunities to build their practical business skills and experience; hence this program has compulsory career-ready placement and internship components.
The program provides support to students to reflect on their own strengths and development needs, and to build personal skills in leadership, problem-solving and communication. The MBA (Global) allows students to build confidence and capability to operate in a wide range of countries. The typical MBA (Global) graduate would seek a graduate entry position in a multi-national enterprise or corporation and the program should prepare them for this career.
Accelerate your career in marketing with an MBA program
In addition to valuable marketing skills, an MBA will guide you through topics such as:
- business and corporate strategy
- financial analysis
- management and leadership
- accounting
- corporate governance
- design thinking
- business innovation
Knowledge of different business areas can boost your skills in decision-making and project management as a marketing professional.
Studying an MBA with marketing units online
Some of the world’s most respected general MBA courses and MBA courses in marketing are offered online, allowing students to gain world-class qualifications from wherever they choose, such as at home, at work, in a local cafe or a library.
Common MBA FAQs
Do I need to do an MBA in marketing?
Marketing professionals looking to upskill and excel in leadership often think a specialised MBA is the only way to go. However, a general MBA equips students with essential and core marketing skills as well as the business and leadership skills needed to flourish in senior marketing positions.
What are the best postgraduate marketing programs?
The best MBA for marketing professionals will depend on your circumstances, current role and career aspirations. For example, some MBAs encourage students to take a global perspective of local issues to give them an edge. Some MBAs offer an interactive online learning platform for students to be just as connected to academics and peers as their on-campus counterparts.
Many students find the flexibility of online postgraduate courses appealing, allowing them to gain qualifications without compromising their current career or lifestyle.
Do managers and leaders really need to study marketing?
Even leaders not involved in marketing benefit from the marketing units in an MBA. They can understand customer needs better which can help them make informed decisions better. Marketing units can also help them understand marketing and industry trends that can be aligned with their business strategies. This can ultimately contribute to better business performance in the long run.
How much do online MBA marketing courses cost?
Fees vary depending on the course and the university. The total cost of an MBA is calculated based on the cost of each individual unit completed.
Becoming an MBA student
Course eligibility
When you start exploring MBAs you’ll discover each university has its own eligibility criteria. Generally, you’ll need to hold a bachelor’s degree in any discipline. However, some universities will accept students who have significant experience in their chosen field if they don’t meet the education requirements. It’s a good idea to carefully read each of the university’s eligibility criteria and course details.
Credit and recognition of prior learning
Some universities offer recognition of prior learning to students who have relevant professional or academic qualifications. If you do receive recognition of prior learning, you may get a credit or exemption for units, which can in turn reduce the study time for your chosen MBA course.
Understanding MBA fees
The total cost of your MBA degree will differ according to your course and university. The most affordable MBA program in Australia is the Victorian Institute of Technology's online MBA, priced at $16,000. If you're looking for more options with a specific budget in mind, you can refer to this article to discover more information about the cost of online MBAs offered by various Australian institutions.
Take your marketing career to the next level
Furthering your studies can demonstrate your commitment to deepen your expertise in the marketing field. Discover diverse MBA programs and postgraduate marketing courses offered by leading universities in Australia and pick the best one that can equip you with the skills and knowledge you need for a fulfilling career in marketing.