Melbourne Business School
Leading Strategy with AI and Exponential Technologies
- Delivery: Online
- Study Level: Intermediate
- Duration: 6 weeks
- Course Type: Short Course
- Total Price: $2,650
Gain critical insights into how to recognise, apply and benefit from adopting and integrating AI and related exponential technologies in your industry and sector.
Course overview
Using an innovative framework, you will learn to reimagine your business strategies through AI's disruptive innovation lens. By the end of the course, you will leave with a comprehensive strategic approach for leveraging AI's transformative power, ensuring competitive advantage, enhanced efficiency and sustainable growth.
You will learn about the origins and nature of AI and related exponential technologies shaping the contemporary commercial landscape, the opportunities, threats and responsibilities and how to harness these innovations' incalculable potential in the context of your industry and organisation.
Key facts
What you will learn
Master the Disruptive Potential of AI and Exponential Technologies
- Learn how to identify and analyse the impact of AI on your organisation's operations and strategy.
- Develop skills to leverage AI for tangible results, driving efficiency and securing a competitive edge.
- Build the foundational knowledge to confidently participate in and contribute to critical conversations about AI and its disruptive potential.
Cultivate Customer-Centricity with AI
- Identify how AI can enhance customer value and personalise service delivery across market segments.
- Incorporate AI insights into strategic planning for targeted customer engagement.
- Develop ethical AI strategies to meet the evolving needs of your customers, building loyalty and advocacy.
Fuel Sustainable Growth with AI
- Identify the levers and inhibitors of business growth and discover how AI and exponential technologies can be utilised for sustainable expansion.
- Explore strategies for AI-powered sales forecasting, pipeline management and market opportunity analysis.
- Evaluate the challenges and opportunities in creating and implementing AI-driven growth strategies.
How will you learn
This short course combines familiar business models, case studies and frameworks over six modules to interrogate and reimagine your business strategy by viewing your organisation through the new lens of Artificial Intelligence.
Who should attend
Mid-career to senior professionals
- Tailored for mid-to-senior professionals, small business owners and entrepreneurs across all functional areas. It is equally beneficial to professionals eager to grasp the impact of AI in business.