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Asia Pacific University - (R2/345/6/0753)(08/25)(A6223)

Bachelor of Arts (Hons) in Business Management

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

This programme offers a comprehensive understanding of business management practices and students have the opportunity to earn a dual degree from APU and De Montfort University.

Course Overview

This programme is designed to equip students with the following skills and knowledge:

  • Comprehending the context, nature, role and significance of management activities undertaken by managers in various organisations.
  • Developing integrated solutions for complex problems in dynamic business contexts via thorough research and logical approach.
  • Receiving relevant exposure to modern business management and learning how these areas work together to produce competitive organisations.
  • Learning diverse employment skills, such as critical thinking, problem-solving, interpretive skills, and effective written and oral communication.
  • Able to use IT and business applications, as well as conduct research into business management issues.

Specialism

Aside from the general Bachelor of Arts (Hons) in Business Management degree programme, there are two types of specialisms available:

  • Bachelor of Arts (Hons) in Business Management with a specialism in E-Business
  • Bachelor of Arts (Hons) in Business Management with a specialism in Digital Leadership

APU-DMU Dual Degree Programme

Students can enrol in the APU-DMU Dual Degree Scheme as part of this programme. This scheme enables students to receive two degree certificates and transcripts upon programme completion: one from Asia Pacific University (APU), Malaysia and the other from De Montfort University (DMU), UK.

Chartered Management Institute (CMI Accreditation)

Students who are enrolled in this APU programme have the opportunity to register for the APU-CMI Dual Accreditation. This means they can also opt-in for a CMI L5 Certificate in Management and Leadership. The certificate will be awarded to the students subject to moderation by CMI.

Paper exemptions

Upon completing this programme, students are eligible for exemptions in the professional bodies below.

  • The Malaysian Institute of Chartered Secretaries and Administrators (MAISCA)
    • Ten papers exemptions out of 16 papers
  • Malaysian Association of Company Secretaries (MACS)
    • Ten papers exemptions out of 16 papers
  • Chartered Institute of Management Accountants (CIMA)
    • Four papers exemptions out of 16 papers

Career paths

As graduates of this programme, you have the opportunity to explore a wide range of careers, such as:

  • Business Development Manager
  • Logistics and Supply Chain Manager
  • Operations Manager
  • Procurement Manager
  • Project Manager
  • Sales and Marketing Manager
  • Market Researcher
  • Business Consultant
  • Business Research Analyst
  • Entrepreneur
  • General Administrator

E-Business:

  • New Business Development Manager
  • E-Business Consultant
  • Technopreneur
  • Online Marketing Specialist
  • Digital Advertising Specialist
  • Digital Marketing Manager
  • Sales and Marketing Manager
  • E-Commerce Specialist
  • Digital Marketing Analyst
  • Web Analytics Manager
  • Social Media Specialist
  • Marketing Manager

Digital Leadership:

  • Digital Lead
  • Business IT Analyst
  • Digital Transformation Manager
  • Digital Strategist
  • Digital Technology Consultant
  • Digital Designer
  • E-Entrepreneur
  • Digital Solutions Leader
  • Digital Media Specialist
  • Digital Strategy Manager
  • Chief Digital Officer

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
More Information
Only available in full time study mode
3 years (Full time)
Modules
19
Intake
14th March, 2024
25th July, 2024
24th September, 2024
21st November, 2024
Total Price
RM96,600
More Information
International Student: US$22,610

Course Structure

The programme comprises 19 core subjects, 12 specialised subjects including a business management project, three electives and a 16-week internship (Industrial Training). Students must also complete general studies subjects stipulated by the Malaysian Qualification Agency (MQA) and fulfil credit requirements for co-curricular activities.

Year one

Core subjects:

  • Introduction to Management
  • Digital Thinking and Innovation
  • Quantitative Skills
  • Business and Communications Skills
  • Business Economics
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Fundamentals of Entrepreneurship

Year two

Core subjects:

  • Behavioural Science in Organisation
  • Innovation Process
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform

Specialised subjects:

  • Operations Management
  • E-Business Management
  • Critical Thinking in Management
  • Employee Development
  • International Culture and Communications

Electives (Choose one only): 

  • Managing Finance OR Financial Management

Year three

Core subjects:

  • Strategic Management
  • Venture Building
  • Leadership Theory and Practice

Specialised subjects:

  • Managing People and Performance
  • Managing Change
  • Asian Economics
  • Investigation in Business Management
  • Contemporary Management
  • Global Marketing
  • Business Management Project

Electives (Choose two only): 

  • Corporate Finance OR Building Customer Relationship
  • Strategic Marketing Planning OR International Strategic Management

Entry Requirements

Academic Qualification

To meet the entry requirements for the course, you need to fulfil one of the requirements below:

  • STPM - Two passes with a minimum grade of C (GP 2.00).
  • A-Level - Two passes with a minimum grade of A to D in any two subjects.
  • UEC -  Five grade B’s in UEC with a pass in English and mathematics.
  • Matriculation or Foundation - Passed with a minimum CGPA of 2.00.
  • Diploma - For entry to the second year, you should have:
    • Successfully completed an APU Diploma; OR
    • Successfully completed studies in another recognised institute with academic credits equivalent to Level 1 of an honours degree, subject to the approval of the APU Academic Board.
  • Any qualifications accepted by APU as equivalent to the above.

English requirements for international students:

  • IELTS: 5.5; OR
  • TOEFL IBT: 46; OR
  • Pearson (PTE): 51; OR
  • MUET: Band 4

Note:

  • Students must have a pass in English and mathematics at SPM, O-Level, IGCSE or equivalent.
  • The requirement to pass English and mathematics subjects at STPM, A-Level and UEC can be waived should you have qualifications that contain English and mathematics subjects with equivalent or higher achievement.