A marketing degree gives you the skills to plan and carry out effective marketing strategies, convincing customers that your product or service better meets their needs compared to the competition.

In today’s competitive business landscape, every enterprise needs marketers who can engage potential buyers and build customer loyalty via diverse communication platforms, including social media, email, commercials, brochures and website content.

The right marketing course can help you develop in-demand expertise in digital marketing, branding, advertising and other related disciplines that are crucial for marketing professionals.

What you will learn in marketing courses

• Marketing research: Students will develop the skills to analyse customer buying behaviour and market trends to understand consumers’ wants and needs better.
• Marketing strategy: Learn to prepare marketing plans that highlight a product or service’s unique selling point, identify potential customers and engage them via the right communication channels.
• Digital marketing: Discover how to optimise digital marketing platforms like social media, email, website, text messaging and online advertising to connect with consumers and build customer loyalty.
• Brand management: Master the art of building brand identities that represent the organisations’ business values and resonate with target audiences.
• Product management: Develop communication and organisational skills to effectively collaborate with product development teams, ensuring the successful rollout of company products and services.

Career opportunities in marketing

Marketing degree graduates can work in a wide range of industries such as finance, food and beverage (F&B), manufacturing, retail, tech and transportation.

Business development executive

• Business development executives identify, research and cultivate partnership opportunities that contribute to business growth.
• They play an important role in establishing mutually beneficial agreements between their businesses and the clients, vendors and other partners.
• Average salary range: RM3,400 to RM4,500 monthly

Copywriter

• Copywriters produce website copy, email newsletters, social media posts and advertising copy that connect potential customers with brands, products and services.
• These wordsmiths are also involved in adapting content to suit different marketing platforms while keeping the message relevant and engaging for target audiences.
• Average salary range: RM3,800 to RM4,500 monthly

Market researcher

• A market researcher’s tasks include compiling data on customer preferences and market trends via surveys, interviews and other data-gathering methods.
• They deliver their research through insightful, accessible reports to guide businesses and clients in making informed marketing decisions.
• Average salary range: RM3,600 to RM5,000 monthly

Media planner

• Media planners are crucial to the operation of advertising and media buying agencies.
• Their responsibilities include developing media plans that match clients’ marketing goals and budgets while using impactful media platforms to reach potential consumers.
• To utilise the right media channels for different audiences, planners are familiar with the latest media trends, including how customers use social media, mobile apps, websites, TV and radio.
• Average salary range:RM3,500 to RM5,000 monthly

Paid media specialist

• Paid media specialists develop digital marketing strategies that use paid advertising platforms like Google AdWords or Bing Ads to reach their target markets.
• They work closely with content writers, designers, clients and other stakeholders to create paid media campaigns that generate leads and increase revenue.
• Average salary range: RM4,000 to RM5,000 monthly

Product manager

• Product managers guide different departments through a business’ product development and marketing lifecycle – from conceptualisation and planning to promotion, distribution, sales and feedback analysis.
• They oversee the collaborations between researchers, designers, marketers and other stakeholders to ensure a successful product launch.
• Average salary range: RM7,050 to RM9,550 monthly

SEO specialist

• Search engine optimisation (SEO) is an integral part of website content creation.
• SEO specialists are responsible for optimising online content to boost a webpage’s search engine rankings and visibility for potential consumers.
• They research and identify relevant keywords with significant search volume and easy-to-moderate ranking difficulty before incorporating them into web content.
• An SEO specialist’s duties include optimising website URLs, meta tags, content structures, images, internal and external linking and site speed, among others.
• Average salary range: RM4,000 to RM5,000 monthly

Social media manager

• Social media managers plan, create and implement posting strategies using videos, images and text captions on companies’ social media accounts (e.g. Instagram, Facebook, TikTok and X).
• Their responsibilities may also involve working with customer service staff to respond to consumer enquiries.
• As social media is a fast-paced medium, it’s vital for social media specialists to stay up to date with the latest trends.
• Average salary range: RM4,750 to RM7,250 monthly

Top institutions offering marketing degrees

Undergraduate level

Postgraduate level

FAQs about marketing degrees in Malaysia

Conclusion

If you’re passionate about pursuing a marketing career, Malaysian institutions offer accredited programmes that prepare you with vital skills for success. Refer to the marketing courses at the top of this page to find out more.