Asia Pacific University - (R2/340/6/0544)(08/25)(A6224)
Bachelor of Arts (Hons) in Marketing Management
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Obtain highly accredited management and marketing skills to understand an organisation's digital needs. Earn a dual degree from APU and De Montfort University.
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Course Overview
This programme is designed to equip students with the following skills and knowledge:
- A competitive edge with the latest technologies aligned with the Industrial Revolution 4.0.
- A comprehensive understanding of management principles and marketing theories, along with practical skills necessary to start a successful marketing and digital marketing career.
- A grasp of marketing functions within a business by utilising vital planning techniques for managing business information analytics, along with other modules.
- Learn about customer behaviour, values, international marketing, decision-making, and management, as well as the impact of marketing in various contexts.
- Awareness of diverse digital marketing technologies and their practical application in digital settings.
- The capability to assess and suggest appropriate digital tools and techniques to maximise market potential through social media platforms.
Specialism
Aside from the general Bachelor of Arts (Hons) in Marketing Management degree programme, you can also choose to undertake the Bachelor of Arts (Hons) in Marketing Management with a specialism in Digital Marketing.
APU-DMU Dual Degree Programme
Students can enrol in the APU-DMU Dual Degree Scheme as part of this programme. This scheme enables students to receive two degree certificates and transcripts upon programme completion: one from Asia Pacific University (APU), Malaysia and the other from De Montfort University (DMU), UK.
Accreditation
- Chartered Management Institute (CMI)
- Students have the opportunity to register for the APU-CMI Dual Accreditation. This means they can also opt-in for a CMI L5 Certificate in Management and Leadership. The certificate will be awarded to the students subject to moderation by CMI.
- Digital Marketing Institute (DMI)
- APU is partnered with DMI, the globally recognised gold standard in digital marketing certification. DMI is dedicated to supporting marketers in their career development by providing expertise and promoting continuous learning opportunities to shape the future workforce.
Career paths
As graduates of this programme, you have the opportunity to explore a wide range of careers, such as:
| Marketing | Digital Marketing |
|---|---|
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Key Facts
25th July, 2024
24th September, 2024
21st November, 2024
Course Structure
The programme comprises 14 core subjects and 20 specialised subjects, including a marketing management project and a 16-week internship (Industrial Training). Students must also complete general studies subjects stipulated by the Malaysian Qualification Agency (MQA) and fulfil credit requirements for co-curricular activities.
Year one
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Business Law
- Marketing
- People Management
- Quantitative Skills
Year two
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
- STPM - Two passes with a minimum grade of C (GP 2.00).
- A-Level - Two passes with a minimum grade of A to D in any two subjects.
- UEC - Five grade B’s in UEC with a pass in English and mathematics.
- Matriculation or Foundation - Passed with a minimum CGPA of 2.00.
- Diploma - For entry to the second year, you should have:
- Successfully completed an APU Diploma; OR
- Successfully completed studies in another recognised institute with academic credits equivalent to Level 1 of an honours degree, subject to the approval of the APU Academic Board.
- Any qualifications accepted by APU as equivalent to the above.
English requirements for international students:
- IELTS: 5.5; OR
- TOEFL IBT: 46; OR
- Pearson (PTE): 51; OR
- MUET: Band 4
Note:
- Students must have a pass in English and mathematics at SPM, O-Level, IGCSE or equivalent.
- The requirement to pass English and mathematics subjects at STPM, A-Level and UEC can be waived should you have qualifications that contain English and mathematics subjects with equivalent or higher achievement.