Asia Pacific University - (R3/812/6/0022)(12/26)(A6228)

Bachelor of Arts (Hons) in Tourism Management

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

Develop vital operational skills in hospitality management and gain an in-depth knowledge of sustainable development in travel, tourism and hospitality, with the option of earning a dual degree from APU and De Montfort University.

Course Overview

This programme is designed to equip students for executive management and leadership positions within the travel, tourism and hospitality industry with the following skills and knowledge:

  • The functions and roles of travel and tourism in business, the environment, and sustainability
  • Technical and operational expertise in the industry, with a focus on sustainability
  • Developing critical thinking, problem-solving, interpretive, written and oral communication skills.
  • Theoretical and practical issues of tourism and hospitality businesses
  • The ability to work across diverse sectors of the tourism industry
  • Developing cultural skills, negotiation and communication skills, and the ability to create and market a product specifically in the tourism industry

Specialism

Aside from the general Bachelor of Arts (Hons) in Tourism Management degree programme, you can also choose to undertake the Bachelor of Arts (Hons) in Tourism Management with a specialism in Hospitality.

APU-DMU Dual Degree Programme

Students can enrol in the APU-DMU Dual Degree Scheme as part of this programme. This scheme enables students to receive two degree certificates and transcripts upon programme completion: one from Asia Pacific University (APU), Malaysia and the other from De Montfort University (DMU), UK.

International Management Institute (IMI) Switzerland

Upon completing the programme, students can opt for an IMI-Switzerland certification.

Career paths

As graduates of this programme, you have the opportunity to explore a wide range of careers, such as:

Tourism Management Specialism in Hospitality
  • Tourism Consultant
  • Tourism Business Development Manager
  • Event Manager
  • Tourism Project Coordinator
  • Tourism Retail Manager
  • Corporate Travel Manager
  • Group Sales Manager
  • Hotel Manager
  • Hospitality Manager
  • Resort Manager
  • Front-line Customer Services
  • Passenger Handling
  • MICE Specialist
  • Guest Relations Manager
  • Travel and Tour Consultant
  • Corporate Travel Manager
  • Restaurant Management
  • Hotel Manager
  • Resort Manager
  • Event Manager 
  • Entertainment Manager 
  • Retail Business Manager
  • Tourism, Culture and Conservation Representative 
  • Marketing Manager

 

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
More Information
Only available in full time study mode
3 years (Full time)
Modules
24
Intake
14th March, 2024
25th July, 2024
24th September, 2024
21st November, 2024
Total Price
RM96,600
More Information
International Student: US$22,610

Course Structure

The programme comprises 24 core subjects and ten specialised subjects, including a final-year project and a 16-week internship (Industrial Training). Students must also complete general studies subjects stipulated by the Malaysian Qualification Agency (MQA) and fulfil credit requirements for co-curricular activities.

Year one

  • Accounting Skills
  • Business and Communication Skills
  • Digital Thinking and Innovation
  • Introduction to Management
  • Marketing
  • People Management
  • Fundamental of Entrepreneurship
  • Introduction to Hospitality and Tourism
  • Introduction to Service Management
  • Legal Aspects in the Hospitality and Tourism Industry
  • Introduction to VRAR and Metaverse

Year two

  • Digital Marketing
  • Consumer Behaviour
  • Business Research Methods
  • Innovation Process
  • E-Tourism
  • Geography of Travel and Tourism
  • International Cultural and Communication

Year three

  • Crisis Management and Communication
  • Venture Building
  • International Tourism Marketing
  • Meetings, Incentives, Conventions and Exhibitions
  • Monitoring and Evaluation of Service Management
  • Managing People and Performance

Entry Requirements

Academic Qualification

To meet the entry requirements for the course, you need to fulfil one of the requirements below:

  • STPM - Two passes with a minimum grade of C (GP 2.00).
  • A-Level - Two passes with a minimum grade of A to D in any two subjects.
  • UEC -  Five grade B’s in UEC with a pass in English and mathematics.
  • Matriculation or Foundation - Passed with a minimum CGPA of 2.00.
  • Diploma - For entry to the second year, you should have:
    • Successfully completed an APU Diploma; OR
    • Successfully completed studies in another recognised institute with academic credits equivalent to Level 1 of an honours degree, subject to the approval of the APU Academic Board.
  • Any qualifications accepted by APU as equivalent to the above.

English requirements for international students:

  • IELTS: 5.0; OR
  • TOEFL IBT: 40; OR
  • Pearson (PTE): 47; OR
  • MUET: Band 3.5