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Asia Pacific University - (R/345/7/1061)(06/27)(MQA/FA8762)

Master of Business Administration (Business Analytics)

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 1 year

Learn how to leverage data to help your organisation make more informed decisions and improve performance.

Course Overview

The Master of Business Administration, specialising in Business Analytics, is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This programme is ideal for individuals who wish to advance their skills in data analytics and its application in business, understand and navigate the intersection of business strategy, digital technologies and data analytics. It aims to develop knowledge and skills using technology and data to excel in today’s digital business environment.

This programme is specifically designed to provide:

  • An opportunity to empower with advanced skills to confront the complexities of digital transformation.
  • Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
  • An overall understanding of how analytics can be used to enhance an organisation's decision-making process.

Upon completion of the Master of Business Administration with a specialism in Business Analytics programme, graduates will have a broad scope of business roles available to them, including:

  • Analytics & Reporting Manager
  • Business Development Manager
  • Business Consultant
  • Business Analytics Manager
  • Decision Analytics Manager
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Entrepreneur
  • General Manager

Key Facts

Delivery
Face to Face
Study Level
Postgraduate
Programme Type
Master's
Duration
1 year (Full time)
Modules
10
Intake
5th February, 2024
4th June, 2024
17th September, 2024
Total Price
RM34,800
More Information
International Student: US$8,820

Course Structure

This programme comprises of ten coursework modules (including a Research Methodology module), three specialisation modules and a project. Students from non-related fields and without relevant working experience will need to complete the pre-requisite modules.

  • Organisation Behaviour
  • Accounting and Finance for Managers
  • Managerial Economics
  • Technology Management
  • Global Strategic Management
  • Human Resource Management
  • Statistical Decision Making
  • Research Methodology
  • Entrepreneurship
  • Digital Marketing Tools and Trend
  • Project

Intake Dates

Full time

  • February
  • June
  • September

Part time

  • January
  • March
  • June
  • August
  • October

Fees

Local Students
RM34,800

International Students
US$8,820

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. The fees are an estimation on the overall completion of the programme. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there may be a reduction in the fees. Fees for international students may differ from those for local Malaysian students.

Entry Requirements

Academic Qualification

To meet the entry requirements for the course you need to fulfil one the the requirements below:

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

English Language Requirement

  • IELTS : 6.0

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.