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Asia Pacific University - (R2/0414/7/0095)(03/27)(MQA/FA0759)

Master of Business Administration (Euro Asia Business)

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 1 year

Focused on developing business management skills in a European and Asian context. Optional dual degree from De Montfort University (UK) and accreditation from Chartered Management Institute available.

Course Overview

The Master of Business Administration (Euro Asia Business) is designed to enhance the professional knowledge and management skills of key managers, senior executives, executives, entrepreneurs and other professionals who would like to gain new perspectives in complex business scenarios in an Asian and European context. In addition, the programme is suitable for those with an undergraduate background in business and those from other industry areas interested in a career in business. The Master of Business Administration (Euro Asia Business) programme enables professionals to enhance their business knowledge, improve their management skills and strategic decision-making abilities in conducting business in Europe and Asia.

APU-DMU Dual Degree Programme

Students in this programme will have the option to opt-in for the APU-DMU Dual Degree Scheme. In this Scheme, students will receive two Degree Certificates and Transcripts upon graduation: one from Asia Pacific University (APU), Malaysia and one from De Montfort University (DMU), UK.

Chartered Management Institute (CMI Accreditation)

Students can enrol for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students taking the Master of Business Administration (Euro Asia Business) course will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

This programme is specifically designed to provide:

  • Knowledge, critical and applied skills in business management and strategies in the Pacific Rim.
  • Expansion in your horizons to embrace the fast-growing economies of Asia and its emerging giants, while gaining valuable insights from European perspectives.
  • Contemporary business thinking and methods. Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.

Upon completion of the Master of Business Administration with a specialism in Business Analytics programme, graduates will have a broad scope of business roles available to them, including:

  • Corporate Strategy Manager
  • Global Purchasing Manager
  • Global Retail Manager
  • International Marketing Manager
  • International Operations Manager
  • Business Development Manager
  • Finance Manager
  • Human Resource Manager
  • Logistic and Supply Chain Manager
  • Procurement Manager
  • Project Manager
  • Sales and Marketing Manager
  • Business Consultant
  • Business Research Analyst
  • Entrepreneur
  • Chief Marketing Officer (CMO)
  • Chief Executive Officer (CEO)
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • General Manager
  • Management Consultant

Key Facts

Delivery
Face to Face
Study Level
Postgraduate
Programme Type
Master's
Duration
More Information
Only available in full time study mode
1 year (Full time)
Modules
10
Intake
5th February, 2024
4th June, 2024
17th September, 2024
Total Price
RM34,800
More Information
International Student: RM38,800

Course Structure

This programme comprises of ten coursework modules (including a Research Methodology module) and a project. Students from non-related fields and without relevant working experience will need to complete the pre-requisite modules.

  • Statistical Decision Making
  • Doing Business in Europe and Asia
  • Euro Asian Financial Management
  • Euro Asian Business Strategy
  • Euro Asia Global Business and Trends
  • Managing Creativity and Innovation
  • Managing Organisations
  • Marketing and Sustainability in the Age of Globalisation
  • Research Methodology
  • Behavioural Science, Social Media and Marketing Analytics
  • Project

Intake Dates

  • February
  • June
  • September

Fees

Local Students
RM34,800

International Students
RM38,800

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. The fees are an estimation on the overall completion of the programme. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there may be a reduction in the fees. Fees for international students may differ from those for local Malaysian students.

Entry Requirements

Academic Qualification

To meet the entry requirements for the course you need to fulfil one the the requirements below:

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

English Language Requirement

  • IELTS : 6.0

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.