Master of Business Administration Online (Digital Leadership) at APU

Course Overview

The Master of Business Administration specialising in Digital Leadership helps students develop advanced skills to confront the complexities of digital transformation. There is a pressing need for professionals who can seamlessly integrate managerial expertise, digital acumen, and visionary thinking. This programme responds to rapid expansion of this employment sector while nurturing employability competencies. This program is ideal for individuals who wish to understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.

This programme is specifically designed to:

Attain expertise in strategic thinking, essential for navigating the complex business environment.
Develop adaptable leadership skills to excel in diverse situations, demonstrating effective leadership capabilities.
Develop proficiency and skills to address the challenges of digital transformation while fostering a comprehensive understanding of modern business processes, enabling success in the digital era.
Acquire innovative problem-solving techniques to solve global business challenges.
Approach research and decision-making with a strong sense of ethics and social responsibility.

After completing the Master of Business Administration specialising in Digital Leadership, graduates will have a broad scope of business roles available to them, including:

Analytics & Reporting Manager Business Development Manager Business Consultant Business Research Analyst Chief Executive Officer (CEO) Chief Marketing Officer (CMO)	Corporate Strategy Manager Decision Analytics Manager Entrepreneur General Manager Global Purchasing Manager	Finance Manager Logistic and Supply Chain Manager Procurement Manager Management Consultant International Marketing Manager

Key Facts

Delivery

Online

Study Level

Postgraduate

Programme Type

Master's

Duration

2.5-3 years (Part time)

Modules

Intake

12th January, 2024
22nd March, 2024
7th June, 2024
16th August, 2024
25th October, 2024

Total Price

RM31,000

Course Structure

This programme comprises ten coursework modules (including a Research Methodology module), three specialisation modules and a project. Students from non-related fields and without relevant working experience will need to complete the pre-requisite modules.

Organisational Behaviour
Managerial Finance
Managerial Economics
Business Intelligence System
Global Strategic Management
Strategic Marketing Management
Statistical Decision Making
Entrepreneurship
Human Resource Management
Research Methodology
Project

Intake Dates

January
March
June
August
October

Fees

Local Students
RM31,000

International Students
US$7,045

Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. The fees are an estimation on overall completion of the programme. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there may be a reduction in the fees. Fees for international students may differ from those for local Malaysian students.

Entry Requirements

Academic Qualification

To meet the entry requirements for the course you need to fulfil one the requirements below:

Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA).

English Language Requirement

IELTS : 6.0

Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.