Asia Pacific University - (R2/0415/7/0006)(03/27)(MQA/FA0760)
Master of Science in Global Marketing Management
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 1 year
Designed for professionals wanting to develop their knowledge in global marketing. Optional dual degree (De Montfort University, UK) and dual certification from the Chartered Management Institute.
Course Overview
The Master of Science in Global Marketing Management is designed to equip critical managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the necessary knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of international marketing strategies. In addition, it is designed for those with an undergraduate background in business and those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global companies.
APU-DMU Dual Degree Programme
Students in this programme will have the option to opt in for the APU-DMU Dual Degree Scheme. Under this Scheme, students will receive two Degree Certificates and Transcripts upon graduation: one from Asia Pacific University (APU), Malaysia and one from De Montfort University (DMU), UK.
Chartered Management Institute (CMI Accreditation)
Students have the exciting opportunity to enrol for the APU-CMI Dual Accreditation by registering for qualification through APU. Students taking the Master of Science in Global Marketing Management course will also have the option to opt in for a CMI L7 Diploma in Strategic Management and Leadership Practice, which will be awarded subject to moderation by CMI.
This programme is specifically designed to provide:
- An overview of marketing in a global environment.
- An understanding of the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to the specific characteristics of a particular market.
- Focus on thinking and planning marketing activities at a global level in light of the market and its requirements.
Upon completion of the Master of Science in Global Marketing Management programme, graduates will have a broad scope of business roles available to them, including:
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Key Facts
4th June, 2024
17th September, 2024
Course Structure
This programme comprises of ten coursework modules (including a Research Methodology module) and a project. Students from non-related fields and without relevant working experience will need to complete the pre-requisite modules.
- Statistics and Decision Making
- Strategic Marketing Management
- Euro Asia Global Business and Trends
- Global Marketing Management
- Integrated Marketing Communications
- Managing Creativity and Innovation
- Marketing and Sustainability in the Age of Globalisation
- New Product Development and Innovation
- Research Methodology
- Behavioural Science, Social Media and Marketing Analytics
- Project
Intake Dates
- February
- June
- September
Fees
Local Students
RM34,800
International Students
US$8,820
Fees stated above do not include Enrolment Fees, Registration Fees and other Miscellaneous Fees. The fees are an estimation on the overall completion of the programme. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there may be a reduction in the fees. Fees for international students may differ from those for local Malaysian students.
Entry Requirements
Academic Qualification
To meet the entry requirements for the course you need to fulfil one of the requirements below:
- Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the Senate.
- Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
- Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).
English Language Requirement
- IELTS : 6.0
Students from English speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s Degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.