HELP University - JPT/BPP(U) (N/0410/6/0801) (MQA/PA13819) 07/25
Bachelor of Business Analytics (Hons)
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Become a specialist in a rapidly growing field and help to improve business performance.
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Course Overview
Business analytics is a rapidly growing field. Business analysts work on transforming data to uncover insights, identify patterns, predict upcoming trends, and recommend the most optimal solutions for organisations.
The goal of this programme is to produce graduates who:
- Are knowledgeable in the business discipline
- Are data-driven
- Are able to generate statistical outputs using a variety of analytical tools and techniques
- Have the skills to interpret statistical outputs
- Can make effective decisions based on their findings
Key Facts
October, 2025
Course Structure
The programme consists of 31 subjects which include electives and a graduation project.
Core Subjects
Year 1
- Elements of Accounting & Finance 1
- Introduction to Programming
- Introduction to Database System
- Principles of Microeconomics
- Information Technology of Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
- Mathematics I
Years 2 and 3
- Business Analytics and Informations Systems
- Descriptive Business Analytics
- Predictive Business Analytics
- Business Finance
- Managing Human Resources
- Business Research
- Business Analytics for Decision Making
- Advanced Business Statistics
- Human Resource Analytics
- Prescriptive Business Analytics
- Marketing Analytics
- Data Insights and Visualisations
- Business Practicum
- Operations Management
- Final Year Project
Electives
MPU
Entry Requirements
Applicants must have one of the following qualifications:
- Matriculation/Foundation or its equivalent
Minimum CGPA of 2.00 out of 4.00. The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level. - Diploma (Level 4, MQF)
Minimum CGPA 2.00 out of 4.00 - STPM
Minimum Grade C (GP 2.0) in any TWO subjects - Advanced Diploma (Level 5, MQF)
Minimum CGPA of 2.00 out of 4.00 - Sijil Tinggi Agama Malaysia (STAM)
Minimum grade of Jayyid (good) - Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
Subjected to Senate / Academic Board’s approval - Diploma Lanjutan Kemahiran Malaysia (DLKM)
Subjected to Senate / Academic Board’s approval - A-Level
2 Ds - Senior Middle 3 (UEC)
5 B’s - CPU
5 passes with a minimum average of 50% - Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes - Equivalent qualification