HELP University - JPT/BPP(U) (R2/0414/6/0099) (A5952) 10/24
Bachelor in Marketing (Hons)
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Gain critical thinking and communication skills to deal with the changing business environment.
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Course Overview
In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
In response to the exponential growth of computer technology, HELP has two new tracks for its marketing major — Digital Business track and E-Commerce track — to fulfil this Digital Transformation.
Graduates will also acquire decision-making skills and be innovative in their approach in problem-solving. They will gain critical thinking and communication skills to deal effectively with the changing business environment.
Key Facts
February, 2024
May, 2024
August, 2024
October, 2024
Course Structure
The course consists of 31 subjects, including 2 electives and a graduate project.
Year 1
- Financial Accounting 1
- Management Accounting 1
- Principles of Microeconomics
- Principles of Macroeconomics
- English for Academic Purposes
- Information Technology for Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
Years 2 and 3
- Business Finance
- Managing Human Resources
- Business Analytics for Decision Making
- Consumer Behaviour
- Distribution & Logistics Management
- Sales Management
- Product Management
- Digital Marketing
- Operations Management
- Integrated Marketing Communications
- Strategic Global Marketing
- Marketing Research
- Competitive Marketing Planning & Strategy
- Services Marketing
- Innovative Product Development and Management
- Graduation Project
Entry Requirements
Academic Qualifications
Applicants must have one of the following academic qualifications:
- Matriculation/Foundation or its equivalent
Minimum CGPA of 2.50 out of 4.00* - Diploma (Level 4, MQF)
Minimum CGPA 2.00 out of 4.00 - STPM
Minimum Grade C (GP 2.0) in any TWO subjects - Advanced Diploma (Level 5, MQF)
Minimum CGPA of 2.00 out of 4.00 - Sijil Tinggi Agama Malaysia (STAM)
Minimum grade of Jayyid (good) - Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
Subjected to Senate / Academic Board’s approval - Diploma Lanjutan Kemahiran Malaysia (DLKM)
Subjected to Senate / Academic Board’s approval - A-Level
2 passes - Senior Middle 3 (UEC)
5 B’s - CPU
5 passes with a minimum average of 50% - Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes - Equivalent qualification
*Must be supported with a credit in Mathematics and a pass in English at SPM level.