INTI International University - (N/0414/6/0076)(08/28)(MQA/PA16793)
Bachelor of Business (Hons) Entrepreneurship and Marketing
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
The programme is designed for students aspiring to careers in business, entrepreneurship and marketing.
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Course Overview
This course aims to produce skilled professionals in business and entrepreneurship-related fields.
Career paths
Graduates can pursue careers such as:
- Business Owner
- Entrepreneur
- Executive in the fields of business, marketing, sales or human resources
Key Facts
Course Structure
The course consists of 31 core subjects and an internship programme.
Core Subjects
Year 1
- Business Accounting
- Business Communication
- Business Ethics
- Economic Principles and Issues
- Entrepreneurship
- Financial Management
- Human Resource Issues and Strategies
- Information Management
- International Business
- Marketing Principles
- Operations Management
- Organisational Behaviour Management
Year 2
- Analytics for Business
- Consumer Behaviour
- Creativity and Innovation in Entrepreneurship
- Digital Marketing
- Global Marketing
- Marketing and Sales Management
- Marketing Research 1
- New Product and Innovation Management
- Service Marketing
- Small Business Management
- Strategic Management
Year 3
- Coaching and Consultancy for Entrepreneurship
- Business Plan
- Digital Entrepreneurship
- Entrepreneurship and Franchising
- Entrepreneurship Lab
- Financing for Entrepreneurship
- Marketing Research 2
- Technology Entrepreneurship
Specialisation Modules
MPU Subjects
Entry Requirements
Academic Qualification
To apply for this course, you must meet one of the criteria below:
- A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects including a pass in Mathematics and English at SPM level or equivalent.
- A pass in STAM with at least Grade Jayyid and a pass in Mathematics and English at SPM level or equivalent.
- Matriculation or Foundation with at least CGPA of 2.00.
- A Diploma (Level 4, MQF) with at least CGPA of 2.00.
- An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00.
- Other equivalent qualifications recognised by the Malaysian Government.