Skip to main content

INTI International University - (N/0414/6/0076)(08/28)(MQA/PA16793)

Bachelor of Business (Hons) Entrepreneurship and Marketing

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

The programme is designed for students aspiring to careers in business, entrepreneurship and marketing.

Course Overview

This course aims to produce skilled professionals in business and entrepreneurship-related fields.

Career paths
Graduates can pursue careers such as:

  • Business Owner
  • Entrepreneur
  • Executive in the fields of business, marketing, sales or human resources

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
31
Fees
Scholarships
Intake
January, 2024
May, 2024
August, 2024
Total Price
RM72,216

Course Structure

The course consists of 31 core subjects and an internship programme.

Year 1

  • Business Accounting
  • Business Communication
  • Business Ethics
  • Economic Principles and Issues
  • Entrepreneurship
  • Financial Management
  • Human Resource Issues and Strategies
  • Information Management
  • International Business
  • Marketing Principles
  • Operations Management
  • Organisational Behaviour Management

Year 2

  • Analytics for Business
  • Consumer Behaviour
  • Creativity and Innovation in Entrepreneurship
  • Digital Marketing
  • Global Marketing
  • Marketing and Sales Management
  • Marketing Research 1
  • New Product and Innovation Management
  • Service Marketing
  • Small Business Management
  • Strategic Management

Year 3

  • Coaching and Consultancy for Entrepreneurship
  • Business Plan
  • Digital Entrepreneurship
  • Entrepreneurship and Franchising
  • Entrepreneurship Lab
  • Financing for Entrepreneurship
  • Marketing Research 2
  • Technology Entrepreneurship

Entry Requirements

Academic Qualification

To apply for this course, you must meet one of the criteria below:

  • A pass in STPM with at least Grade C (GP 2.0) in any TWO subjects including a pass in Mathematics and English at SPM level or equivalent.
  • A pass in STAM with at least Grade Jayyid and a pass in Mathematics and English at SPM level or equivalent.
  • Matriculation or Foundation with at least CGPA of 2.00.
  • A Diploma (Level 4, MQF) with at least CGPA of 2.00.
  • An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00.
  • Other equivalent qualifications recognised by the Malaysian Government.