INTI International University - (R2/0415/6/0006)(07/29)(MQA/FA1647)

Bachelor of Business (Hons) Marketing

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

Graduate with two degrees: One from INTI and another from the University of Hertfordshire.

Course Overview

Students will learn essential marketing principles and acquire the skills for a career in marketing.

Dual award programme
You will be awarded two degrees upon graduation: one from INTI and a BA (Hons) Business (Marketing)by the University of Hertfordshire, UK.

Career paths
Graduates can take on marketing-oriented roles such as:

  • Marketing Personnel
  • Sales Personnel
  • Advertising Personnel
  • Product Manager
  • Marketing Consultant

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
14
Fees
Scholarships
Intake
January, 2024
May, 2024
August, 2024
Total Price
RM75,850

Course Structure

The course consists of 14 common modules, nine discipline core modules, seven specialisation modules, a specialisation project and internship.

  • Analytics for Business
  • Business Accounting
  • Business Communication
  • Business Ethics
  • Case Analysis
  • Economic Principles and Issues
  • Entrepreneurship
  • Financial Management
  • Human Resource Issues and Strategies
  • Information Management / Logistics Transportation
  • International Business
  • Marketing Principles
  • Operations Management
  • Organisational Behaviour Management
  • Strategic Management

Entry Requirements

Academic Qualification

To apply for this course, you must meet one of the criteria below:

  • Pass STPM with a minimum Grade C (CGPA 2.00) in 2 subjects.
  • Pass A-Level with 2 Ds
  • UEC: Grade B in 5 subjects including a pass in mathematics and English OR a pass in SPM mathematics and English
  • Matriculation /foundation certificate that is recognised by the Ministry of Education or government of Malaysia with a minimum CGPA of 2.0.
  • SACE International: 5 subjects with ATAR of 55.
  • NSW (HSC): 10 units with ATAR of 55.
  • CPU: 6 passes with an average of 55.
  • Tertiary Entrance Examination (TEE): 4 or 5 subjects with ATAR of 55.
  • Australian Year 12: TER/UAI/ENTER 55
  • Diploma in a relevant field from other institutions recognised by the Malaysian Government with a minimum CGPA of 2.00.
  • Any other qualification that is recognised by the Malaysian Government.