INTI International University - (R2/0415/6/0006)(07/29)(MQA/FA1647)

Bachelor of Business (Hons) Marketing

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

Graduate with two degrees: One from INTI and another from the University of Hertfordshire.

Course Overview

Students will learn essential marketing principles and acquire the skills for a career in marketing.

Dual award programme
You will be awarded two degrees upon graduation: one from INTI and a BA (Hons) Business (Marketing)by the University of Hertfordshire, UK.

Career paths
Graduates can take on marketing-oriented roles such as:

  • Marketing Personnel
  • Sales Personnel
  • Advertising Personnel
  • Product Manager
  • Marketing Consultant

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
14
Fees
Scholarships
Intake
Total Price
RM75,850

Course Structure

The course consists of 14 common modules, nine discipline core modules, seven specialisation modules, a specialisation project and internship.

Common Modules
  • Analytics for Business
  • Business Accounting
  • Business Communication
  • Business Ethics
  • Case Analysis
  • Economic Principles and Issues
  • Entrepreneurship
  • Financial Management
  • Human Resource Issues and Strategies
  • Information Management / Logistics Transportation
  • International Business
  • Marketing Principles
  • Operations Management
  • Organisational Behaviour Management
  • Strategic Management
Specialisation Modules
MPU Subjects

Entry Requirements

Academic Qualification

To apply for this course, you must meet one of the criteria below:

  • Pass STPM with a minimum Grade C (CGPA 2.00) in 2 subjects.
  • Pass A-Level with 2 Ds
  • UEC: Grade B in 5 subjects including a pass in mathematics and English OR a pass in SPM mathematics and English
  • Matriculation /foundation certificate that is recognised by the Ministry of Education or government of Malaysia with a minimum CGPA of 2.0.
  • SACE International: 5 subjects with ATAR of 55.
  • NSW (HSC): 10 units with ATAR of 55.
  • CPU: 6 passes with an average of 55.
  • Tertiary Entrance Examination (TEE): 4 or 5 subjects with ATAR of 55.
  • Australian Year 12: TER/UAI/ENTER 55
  • Diploma in a relevant field from other institutions recognised by the Malaysian Government with a minimum CGPA of 2.00.
  • Any other qualification that is recognised by the Malaysian Government.