MAHSA University - KPT/JPS(R/0415/4/0001)(MQA/FA8480)12/27
Diploma in Marketing
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 2.5 years
Kick-start your marketing career with this program designed to empower and equip you for the fast-paced marketing world.
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Course Overview
This programme provides a comprehensive understanding of various business disciplines, equipping students with the latest skills and values. It covers key marketing concepts and trends, both locally and globally. Students will learn to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns. Upon completion, they will be equipped with a range of skills to succeed in the world of marketing.
Career paths
Graduates of this programme will have a broad scope of roles available to them, including:
- Market Researcher
- Advertising Executive
- Advertising Account Planner
- Digital Marketing Executive
- Sales Executive
- Creative Executive
- Social Media Executive
- Purchasing Development Executive
Key Facts
March, 2024
August, 2024
Course Structure
The course consists of 25 core subjects, three general subjects and an internship (industrial training). Local and international students are required to complete specific MPU subjects.
Year 1
- Introduction to Business
- Accounting 1
- Accounting 2
- Business English 1
- Business English 2
- Microeconomics
- Macroeconomics
- Business Mathematics
- Information Technology
- Business Statistics
- Introduction to Finance
- Principles of Marketing
Year 2
- Business and Company Law
- Business Communication
- Fundamentals of Entrepreneurship
- Fundamentals of Management
- Introduction to E-Commerce
- Computerised Accounting System
- Retail Management
- Business Research Methods
- Customer Relations
- International Marketing
- Service Marketing
- Ethical Issues in Marketing
- Consumer Behaviour
- Advertising and Sales Promotion
Year 3
- Industrial Training
Entry Requirements
Academic Qualifications
Applicants must have one of the following academic qualifications:
- SPM: Pass with a minimum of three credits.
- STPM: Pass with a minimum GPA of 2.00 or a grade C in any one subject.
- O-Level: Pass with a minimum grade of C in any three subjects.
- UEC: Pass with a minimum grade of B in any three subjects.
- SKM: Pass with level three in a related field and pass SPM with at least one credit.
- Certificate: Pass any relevant level three certificate programme.
- Other: Other relevant equivalent qualifications recognised by the Malaysian Government.