Multimedia University - (R3/0414/6/1050) 06/27 (A7961)

Bachelor of Business Administration (Hons) Digital Business Management

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

This programme includes internationally recognised Microsoft and SAP certifications.

Course Overview

Students will develop IT, business, marketing and management skills to drive digital business initiatives.

Professional certifications
The curriculum features certification courses by Microsoft and SAP (a renowned enterprise resource planning software certification). These courses are recognised by international employees and serve to equip students with industry-relevant skills.

Career paths
Graduates can pursue digital business-related careers such as:

  • Digital Communication Specialist
  • Digital Marketing Specialist
  • Digital Sales Manager
  • Digital Business Consultant
  • Project Manager
  • System Developer
  • Technology Manager
  • Chief Information Officer
  • Business Intelligence Analyst
  • Knowledge Analyst
  • Digital System Developer
  • Enterprise Portal Developer
  • Data Analyst
  • Web Developer
  • Mobile Developer
  • Digital Content Creator
  • Social Media Analyst

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
33
Fees
Scholarships
Intake
March, 2024
July, 2024
October, 2024
Total Price
RM54,250
More Information
International student: RM67,250

Course Structure

The programme consists of 33 core subjects, two university subjects, a research project and industrial training.

Year 1

  • English for Business Communication
  • Understanding Management
  • Introductory Microeconomics
  • Fundamentals of Marketing
  • Financial Accounting for Managers
  • Quantitative Analysis Models for Business
  • Human Capital and Organisational Behaviour
  • Finance Management
  • Introductory Microeconomics
  • Entrepreneurship and Ethical Practices
  • Business Risk Management
  • Innovation Management

Year 2

  • Small Business Management
  • International Business
  • Digital Business
  • Data Analytics and Business Intelligence
  • Quality and Operations Management
  • Business Information Systems
  • Global Finance
  • Understanding Consumer
  • Business Application Development
  • Data Mining and Decision Support Systems
  • Management of Strategy
  • Introduction to Financial Technologies
  • Cybersecurity

Year 3

  • Business Research Methods
  • Product and Service Marketing OR Promotional Marketing
  • International Trade and Policy OR International Economics
  • Social Media and Digital Marketing
  • Strategic Management Information Systems
  • Project Management
  • Digital Business Management Research Project
  • Supply Chain Management
  • Advanced Data Analytics for Businesses
  • Web and Mobile Applications Development
  • Industrial Training

Entry Requirements

Academic Qualification

To apply for this course, you must meet one of the criteria below:

  • Pass Foundation/Matriculation studies from a recognised institution with a minimum CGPA of 2.00, and a pass in mathematics and in English at SPM Level or its equivalent.
  • Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects, and a pass in mathematics and a pass in English at SPM Level or its equivalent.
  • Pass A-level with a minimum of Grade D in any 2 subjects and a pass in mathematics and English at SPM level or its equivalent.
  • Pass STAM with at least a Grade Jayyid (Good) in 2 subjects, and a pass in mathematics and English at SPM level or its equivalent.
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English or a minimum of Grade C in SPM/O-level English or equivalent.