Multimedia University - (R2/345/6/0464) 06/24 (A10405)

Bachelor of Business Administration (Hons) Marketing Management

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

A business and marketing-focused programme available at Multimedia University's Melaka campus.

Course Overview

This three-year course focuses on marketing on an international scale, equipping students with the skills to align an organisation's goals and resources with the needs of the global market.

Job-ready skills, relevant to industry
Learn to analyse market and operational data, understand consumer and competitor motivations, and align strategic marketing initiatives to your company's business objectives.

Career paths
Graduates can take on roles such as

  • Marketing Executives
  • Industrial Marketers
  • Product Development Managers
  • Business and Marketing Strategists
  • Service Quality Experts
  • Customer Relationship Managers

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
32
Fees
Scholarships
Intake
March, 2024
July, 2024
October, 2024
Total Price
RM54,250
More Information
International student: RM67,250

Course Structure

The programme consists of 32 core subjects, two electives, five university subjects, a research project and industrial training.

Year 1

  • Financial Accounting for Managers
  • Information Systems Concepts
  • Mathematics for Managers
  • Fundamental of Marketing
  • English for Business Studies
  • Fundamental of Finance
  • Introductory Macroeconomics
  • Understanding Management
  • Statistics for Managers
  • Fundamental of Business And Entrepreneurship
  • Managing Organisational Behaviour
  • Business Marketing

Year 2

  • Management Accounting for Managers
  • Introductory Microeconomics
  • English for Business Communication
  • Managing Human Resource
  • Understanding Consumer
  • Psychology
  • Business and Commercial laws
  • Business Information Systems
  • Quality and Operations Management
  • Market Planning and Management
  • Industrial Training

Year 3

  • Business Ethics
  • Marketing Research Methods
  • Promotional Marketing
  • Marketing in Service Industries
  • Retailing
  • Management of Strategy
  • Marketing Management Research Project
  • Strategic Marketing
  • Malaysian Economy
  • Electronic Business
  • Business-to-business Marketing

Entry Requirements

Academic Qualification

To apply for this course, you must meet one of the criteria below:

  • Pass Foundation/Matriculation studies from a recognised institution with a minimum CGPA of 2.00, and a pass in mathematics and in English at SPM Level or its equivalent.
  • Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any 2 subjects, and a pass in mathematics and a pass in English at SPM Level or its equivalent.
  • Pass A-level with a minimum of Grade D in any 2 subjects and a pass in mathematics and English at SPM level or its equivalent.
  • Pass STAM with at least a Grade Jayyid (Good) in 2 subjects, and a pass in mathematics and English at SPM level or its equivalent.
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English or a minimum of Grade C in SPM/O-level English or equivalent.