SEGi University & Colleges - (N/342/6/0216) (01/25) (PA12174)

BA (Hons) Advertising and Digital Marketing Communications

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

Equip yourself with essential advertising and digital marketing skills to become a modern, data-driven marketing professional who understands an organisation's needs.

Course Overview

This degree programme will enhance your skills in recognising trends, comprehending consumer behaviour and creating captivating advertising campaigns. You will study modules on customer insights, brand management and social media. 

Collaboration with the University of Greenwich

SEGi academics and the teaching staff from the University of Greenwich provide a wealth of knowledge and practical training in digital marketing and advertising.

Programme highlights

  • A comprehensive approach that blends traditional marketing principles with innovative digital advertising techniques.
  • The marketing subjects in this programme have been ranked the highest overall in London.
  • It is an innovative and pioneering initiative in the UK and the only one of its kind in Malaysia.

Accreditation

  • The programme is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM).
  • There are paper exemptions from CIM and IDM examinations.

Career Paths

As graduates of this programme, you have the opportunity to explore a wide range of careers in:

  • Advertising
  • Public Relations Agencies
  • Sales
  • Direct Marketing
  • Media
  • Digital Communications

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
More Information
Only available in full time study mode
3 years (Full time)
Modules
25
Intake
2nd January, 2024
1st February, 2024
3rd June, 2024
Total Price
RM66,375

Course Structure

The programme comprises over 25 core subjects, two to three MPU subjects, a dissertation and an internship.

This bachelor programme is available at campuses listed below:

  • SEGi College Subang Jaya (N/342/6/0216) (01/25) (PA12174)
  • SEGi College Penang (N/342/6/0000) (09/25) (PA13339)
  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing / Public Relations
  • Creative Content Marketing
  • Brand Management
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Design Thinking / Bahasa Kebangsaan A*

* For Malaysian students who do not have a credit in SPM BM.

Entry Requirements

Academic Qualification

To meet the entry requirements for the course, you need to fulfil one of the requirements below:

  • UEC with five credits.
  • STPM with Grade C in two subjects (for Accounting and Finance, requires Grade C+ in 2 subjects).
  • A-Level with passes in two subjects.
  • Matriculation / Foundation or equivalent.
  • SAM / AUSMAT with min ATAR 60.
  • Related SKM Level 5.
  • Related Diploma.
  • MQA-APEL T6.

Additional Requirements

  • Credit in Maths at SPM / O-Level or equivalent and a minimum CGPA of 2.50.