SEGi University & Colleges - (R2/342/6/0090) (08/24) (A10164)
BA (Hons) Business and Marketing Management
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Equip yourself with the essential business and marketing skills needed to understand an organisation's fundamental and growing needs.
On This Page
Course Overview
This programme teaches the management and marketing skills needed for business analysis in both local and global enterprises. The curriculum is tailored to prepare students for success in practical business environments, enhancing their communication and problem-solving abilities.
Collaboration with University of Sunderland
SEGi academics and the teaching staff from the University of Sunderland provide a wealth of knowledge and practical training in marketing and business management.
Programme highlights
- Gain the art of creating compelling content.
- Learn the science of analyzing marketing data.
- A curriculum with a focus on digital marketing.
- Guest lectures by lecturers from the UK.
Career Paths
As graduates of this programme, you have the opportunity to explore a wide range of careers in:
- Advertising
- Public Relations Agencies
- Sales
- Direct Marketing
- Media
- Digital Communications
Key Facts
1st February, 2024
3rd June, 2024
Course Structure
The programme comprises over 27 core subjects, two MPU subjects and an internship. Programme structure may differ based on campus.
This bachelor programme is available at campuses listed below:
- SEGi College Subang Jaya (R2/342/6/0090) (08/24) (A10164)
- SEGi College Penang (R/340/6/0165) (05/22) (FA1534)
Year 1
- Essential Study and Employment Skills
- Introduction to Marketing
- Introduction to Human Resource Management and Talent Development
- Introduction to Accounting and Finance
- Introduction to Managing and Leading People
- Introduction to Business Operations and Services
- Business Economics
- Business Management
- English 1
Year 2
- Personal and Professional Development
- Quality Management for Organisational Excellence
- Business Ethics, Responsibility and Sustainability
- Digital Marketing
- Marketing Management and Metrics
- Integrated Marketing Communications
- English 2
- Malaysian Studies 3 (International students)
- Hubungan Etnik (Local students)
- Bahasa Melayu Komunikasi 2 (International students)
- Tamadun Islam & Tamadun Asia (Local students)
- Statistics for Managers
- Managing Information System
- Malaysia Society 5.0
Year 3
- Developing the Reflexive Practitioner
- Strategic Marketing
- Psychology of Consumers in a Digital Age
- Critical and Emerging Themes in Marketing
- Branding and Reputation Management
- Marketing Research in Practice
- English 3
- Design Thinking / Bahasa Kebangsaan A*
- Community Engagement
- Entrepreneurship
- Business Placement (Internship)
* For Malaysian students who do not have a credit in SPM BM.
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
- UEC with five credits.
- STPM with Grade C in two subjects (for Accounting and Finance, requires Grade C+ in 2 subjects).
- A-Level with passes in two subjects.
- Matriculation / Foundation or equivalent.
- SAM / AUSMAT with min ATAR 60.
- Related SKM Level 5.
- Related Diploma.
- MQA-APEL T6.
Additional Requirements
- Credit in Maths at SPM / O-Level or equivalent and a minimum CGPA of 2.50.