SEGi University & Colleges - (N/342/4/0229) (09/27) (PA12376)

Diploma in Digital Marketing

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 2 years

Upgrade your knowledge in digital marketing and fast track to a UK Degree.

Course Overview

Learn the knowledge, skills, techniques, and ethics required to implement effective and efficient digital marketing strategies for products and services. This includes analysing market trends, defining target markets, creating marketing strategies, and unlocking business opportunities in various marketing fields.

Programme highlights

  • Bringing industry experience into the classroom.
  • A syllabus that is centred around digital marketing.

Career Paths

As graduates of this programme, you have the opportunity to explore a wide range of careers in:

  • Marketing
  • Management
  • Public Relations
  • Advertising
  • Sales

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Diploma
Duration
More Information
Can be studied part time
2 years (Full time)
Modules
22
Intake
2nd January, 2024
3rd June, 2024
2nd September, 2024

Course Structure

The programme consists of 28 subjects, including MPU subjects.

  • Introduction to Business
  • Introduction to Digital Marketing
  • Principles of Marketing
  • Academic English
  • Principles of Management
  • Consumer Behaviour
  • Introduction to Advertising
  • Business and Company Law
  • Principles of Economics
  • Financial Accounting
  • Social Media Marketing
  • Malaysian Studies 2 (Local students)
  • Bahasa Melayu Komunikasi 1 (International students)
  • Growth Mindset / Bahasa Kebangsaan A*

* For Malaysian students who do not have a credit in SPM BM.

Entry Requirements

Academic Qualification

To meet the entry requirements for the course, you need to fulfil one of the requirements below:

  • SPM / O-Level or equivalent with 3 credits.
  • UEC with 3 credits.
  • Related SKM Level 3.
  • Related Certificate or equivalent.
  • MQA-APEL T4.