Master of Business Administration (Marketing)

Course Overview

The Master of Business Administration in Marketing by SEGi focuses on business and organisations within the context of marketing, examining how marketing can help develop a competitive edge for a company in today’s challenging environment. Students will be exposed to the future of marketing in terms of trends and modern practices that affect the competitiveness of organisation.

This programme aims to introduce innovative business understanding that integrates cutting-edge research and practice across all key business areas to cater and adapt to the ever-competitive industry.

It also enables students to develop key leadership skills such as communication, teamwork, and problem-solving. The Master of Business Administration in Marketing is grounded in principles that underpin businesses today and will equip students with a fresh strategic approach to the issues managers encounter.

Dual Award Programme

Students under this programme will have the choice to opt-in for Dual Award. Under this scheme, students will receive two awards: one from SEGi University, Malaysia and one from University of Central Lancashire, UK.

Gain Entry Admission via Accreditation of Prior Experiential Learning (APEL)

Shorten your study duration through CREDIT EXEMPTIONS obtained via your work experience and prior learning.

Career Paths

As graduates of the programme, you can explore careers such as:

• Marketing and Sales Manager
• Market Research Analyst
• Media Planner
• Product Manager
• Advertisement Manager

Key Facts