Sunway University - JPT/BPP(U)(R/0414/6/0109/FA11422)04/29

Bachelor of Business Analytics (Hons)

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

Graduate with two degrees from Sunway University and Lancaster University, UK.

Course Overview

The Bachelor of Business Analytics (Honours) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.

Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Career paths
Graduates are equipped to take on in-demand roles such as:

  • Business analyst
  • Accounting analyst
  • Finance analyst
  • Information systems analyst
  • Marketing analyst
  • HR analyst
  • Customer service analyst
  • Sports analyst
  • Social media analyst
  • Business consultant

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
21
Fees
Scholarships
Intake
January, 2024
April, 2024
September, 2024
Total Price
RM36,000
More Information
International student: US$8,257

Course Structure

The programme consists of various core modules. Students are required to choose a stream in Year 2 and Year 3. In Year 3, students also have a choice of taking up an internship, completing a business consultancy project or launching their future start-up.

Year 1

  • Business Law
  • Digital Business
  • English for Business
  • Fundamentals of Accounting
  • Fundamentals of Business Finance
  • Fundamentals of Economics
  • Principles of Business Analytics
  • Principles of Management
  • Principles of Marketing

Year 2

  • Business Database Management
  • Business Data Mining
  • Business Intelligence Applications
  • Data Analytics for Business Decisions
  • Enterprise Resources Management
  • Human Resource Management

Streams (choose one in Year 2)

Stream 1: Information Systems Stream 2: Supply Chain Management Stream 3: Business Management

Operations Management

Scientific Ideas and Innovation

Supply Chain Management

Inventory Control and Warehouse Management

Scientific Ideas and Innovation

Organisational Behaviour and Cultural Management

Year 3

  • Advanced Data Visualisation
  • Business Ethics and Sustainability
  • Strategic Management
  • Sustainable Information Systems
  • Web and Social Media Analytics
  • Web Design and Development

Streams (choose one in Year 3)

Stream 1: Business Entrepreneurship Stream 2: Marketing

Contemporary Small and Medium Businesses

Technology Management

Digital Marketing

Services Marketing

Entry Requirements

Academic Qualification

To apply for this course, you must meet one of the criteria below:

STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0

* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all grade Bs including mathematics)

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

APEL.A
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 

 

Specific Requirements

All students are required to obtain a credit in mathematics at SPM level or its equivalent. 

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.

English Requirements

  • IELTS or equivalent: 6.0
  • TOEFL: 550 (paper-based), 213 (computer-based), 80 (internet-based)
  • MUET: Band 4
  • SPM English: B3 or B+
  • UEC English: B4
  • O-Level English (1119): Credit
  • Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%
  • ESL/English: Satisfactory level in Pre-University programmes, where the medium of instruction is English