Sunway University - JPT/BPP(U)(R/0414/6/0109/FA11422)04/29
Bachelor of Business Analytics (Hons)
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Graduate with two degrees from Sunway University and Lancaster University, UK.
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Course Overview
The Bachelor of Business Analytics (Honours) provides students with the knowledge and applied skills in Big Data processing to effectively deal with the rapidly emerging field of Business Analytics.
Using business analytics tools and techniques, students will be able to develop critical thinking and analytical skills to process Big Data for problem solving and decision making. This programme equips students with ability to transform data into powerful and predictive insights to respond to the global Big Data Revolution. The programme is well-balanced and comprehensive by offering various subjects in IT and business analytics in addition to a full range of business core subjects.
On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.
Career paths
Graduates are equipped to take on in-demand roles such as:
- Business analyst
- Accounting analyst
- Finance analyst
- Information systems analyst
- Marketing analyst
- HR analyst
- Customer service analyst
- Sports analyst
- Social media analyst
- Business consultant
Key Facts
April, 2024
September, 2024
Course Structure
The programme consists of various core modules. Students are required to choose a stream in Year 2 and Year 3. In Year 3, students also have a choice of taking up an internship, completing a business consultancy project or launching their future start-up.
Year 1
- Business Law
- Digital Business
- English for Business
- Fundamentals of Accounting
- Fundamentals of Business Finance
- Fundamentals of Economics
- Principles of Business Analytics
- Principles of Management
- Principles of Marketing
Year 2
- Business Database Management
- Business Data Mining
- Business Intelligence Applications
- Data Analytics for Business Decisions
- Enterprise Resources Management
- Human Resource Management
Streams (choose one in Year 2)
Stream 1: Information Systems | Stream 2: Supply Chain Management | Stream 3: Business Management |
Operations Management Scientific Ideas and Innovation |
Supply Chain Management Inventory Control and Warehouse Management |
Scientific Ideas and Innovation Organisational Behaviour and Cultural Management |
Year 3
- Advanced Data Visualisation
- Business Ethics and Sustainability
- Strategic Management
- Sustainable Information Systems
- Web and Social Media Analytics
- Web Design and Development
Streams (choose one in Year 3)
Stream 1: Business Entrepreneurship | Stream 2: Marketing |
Contemporary Small and Medium Businesses Technology Management |
Digital Marketing Services Marketing |
Entry Requirements
Academic Qualification
To apply for this course, you must meet one of the criteria below:
STPM
Average C or CGPA 2.00 (minimum 2 Principals)
A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)
Note: For A-Level points calculation
A = 10 points
B = 8 points
C = 6 points
D = 4 points
E = 2 points
Australian Matriculation
ATAR 55
Canadian Matriculation
55%
Monash University Foundation Year
55%
Sunway Foundation in Arts
CGPA 2.0
Sunway Foundation in Science Technology
CGPA 2.0
*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.
Unified Examination Certificate
Maximum 28 points from 5 subjects (all grade Bs including mathematics)
International Baccalaureate
Completed with minimum 24 points (excluding bonus points)
Other Qualifications
Any other qualifications will be considered on a case-to-case basis
APEL.A
An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning)
Specific Requirements
All students are required to obtain a credit in mathematics at SPM level or its equivalent.
Additional Requirements for Certain International Students
International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C or above to progress to the degree programme.
English Requirements
- IELTS or equivalent: 6.0
- TOEFL: 550 (paper-based), 213 (computer-based), 80 (internet-based)
- MUET: Band 4
- SPM English: B3 or B+
- UEC English: B4
- O-Level English (1119): Credit
- Sunway Intensive English Programme (IEP): Pass Level 4 with minimum 65%
- ESL/English: Satisfactory level in Pre-University programmes, where the medium of instruction is English