TAR UMT - (N/340/6/0819)(04/26)(MQA/PA 14206)

Bachelor of Business (Hons) in Business Analytics

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

A three-year degree that prepares students to become data analysis professionals in an in-demand field.

Course Overview

This programme equips students with essential knowledge and understanding of the business analytics field - with the core curriculum focused on business analytics, data management, big data analytics, programming and statistics. It aims to produce professionals with the skills and knowledge to support organisations' decision making based on data analytics.

Career paths
Graduates can seek employment in the following areas:

  • Data Analyst
  • Project Manager
  • Data Operation Analyst
  • Data Review Analyst
  • Business Analyst
  • Big Data Analyst
  • Marketing Manager/Executive
  • Market Tester/Analyst
  • Sales/Project Executive
  • Data Assurance Associate
  • CRM Executive

The requirements are subject to the Ministry of Higher Education's latest guidelines.

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
31
Fees
Scholarships
Intake
February, 2024
June, 2024
November, 2024
Total Price
From RM41,300
More Information
to RM45,100

Course Structure

The course consists of 31 subjects including an elective that will be chosen by the student.

  • IT Fundamentals and Applications
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Economics
  • Principles of Management
  • Principles of Marketing
  • Database Management
  • Principles of Finance
  • Problem Solving and Programming
  • Discrete Mathematics
  • Business Ethics
  • Business Analysis & Planning
  • Data Science
  • Human Resource Management
  • Operation Management
  • Statistics for Data Science
  • Management Information Systems
  • Data Warehouse Technology
  • Data Engineering
  • Business Intelligence
  • Big Data Analytics
  • Business Research
  • Industrial Training
  • Digital Marketing
  • Entrepreneurship
  • Business Metrics & Analytics
  • Business Analytics Project
  • Natural Language Processing
  • Strategic Planning and Management

Entry Requirements

Academic Qualification

To apply for this course, you must meet either one of the criteria below:

  • STPM: Minimum Grade C in two relevant subjects.
  • A-Level: Minimum Grade D in two relevant subjects.
  • UEC: Minimum Grade B in five relevant subjects.
  • Relevant foundation/diploma that is accredited by MQA from other institutions of higher learning.
  • Foundation in Business or relevant diploma from TAR UMT.

SPM / O-Level / UEC Requirements

For their secondary school final examination results, students are required to meet either one of the criteria below:

  • SPM: A Pass in Mathematics and English.
  • O-Level: Grade E (Pass) in Mathematics and English.
  • UEC: Grade C in one Mathematics subject and English.