TAR UMT - (R2/0415/6/0083A)(09/28)(MQA/FA 3916)

Bachelor of Business (Hons) in Marketing

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

A three-year degree that is recognised by the Chartered Institute of Marketing (CIM).

Course Overview

This programme aims to produce business professionals who possess essential skills and knowledge in the field of marketing.

International and professional accreditation
Students are eligible to receive professional qualification exemptions from the Chartered Institute of Marketing (CIM).

Career paths
Graduates can seek employment in the following areas:

  • Sales and Marketing
  • Market Research
  • Advertising and Promotion
  • International Marketing
  • Product Development

Course code according to campus

  • KL (R2/0415/6/0083A)(09/28)(MQA/FA 3916)
  • Pahang (N/0415/6/0033)(10/30)(MQA/PA 16915)

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
3 years (Full time)
Modules
30
Fees
Scholarships
Intake
February, 2024
June, 2024
November, 2024
Total Price
From RM33,600
More Information
to RM38,700

Course Structure

The course consists of 30 subjects including two electives that will be chosen by the student.

  • IT Fundamentals and Applications
  • Business Communication
  • Quantitative Methods
  • Principles of Accounting
  • Economics
  • Principles of Management
  • Principles of Marketing
  • Consumer Behaviour
  • Organisational Behaviour
  • Commercial Law
  • Human Resource Management
  • Management Information Systems
  • Principles of Finance
  • Operations Management
  • Case Study
  • Pricing Strategy
  • Product Innovation
  • Strategic Planning and Management
  • Marketing Insight
  • Brand Building Advertising & Promotion
  • Sales Management
  • Digital Marketing
  • International Marketing Strategy
  • Entrepreneurship
  • Social Commerce
  • Industrial Training
  • Retail Management
  • Marketing Metrics

Entry Requirements

Academic Qualification

To apply for this course, you must meet either one of the criteria below:

  • STPM: Minimum Grade C in two relevant subjects,
  • A-Level: Minimum Grade D in two relevant subjects,
  • UEC: Minimum Grade B in five relevant subjects,
  • Relevant foundation/diploma that is accredited by MQA from other institutions of higher learning.
  • Foundation in Business or relevant diploma from TAR UMT.

SPM / O-Level / UEC Requirements

For their secondary school final examination results, students are required to meet either one of the criteria below:

  • SPM: A Pass in Mathematics and English,
  • O-Level: Grade E (Pass) in Mathematics and English,
  • UEC: Grade C in one Mathematics subject and English,