Taylor’s University - KPT/JPS (R2/340/6/0408) (A 9968) 07/24
Bachelor of Business (Hons) in International Business and Marketing
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Gain expertise in international marketing strategies while building a strong foundation in core business principles. You can also complete your degree through partner universities in Australia.
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Course Overview
This programme cultivates an innovative mindset among its graduates, providing them with the necessary tools to succeed in today's ever-changing business landscape. Through a combination of theoretical frameworks and practical applications, the programme equips students with the expertise to tackle marketing challenges on a global scale. The hands-on module is developed to encourage adaptability to dynamic business environments, enabling students to see challenges as opportunities for growth and success.
Highlights of this programme:
- Study overseas - Opportunity to transfer to Australian partner universities.
- Dual Awards - Attain dual awards from Taylor's University and either the University of the West of England in the United Kingdom or Queensland University of Technology in Australia.
Career paths
Graduates of this programme will have a broad scope of roles available to them, including:
- Brand Manager
- Business Consultant
- Customer Service Manager
- Entrepreneur
- Foreign Trade Consultant
- Import and Export Manager
- International Trader
- Marketing Communication Manager
- Product Manager
- Sales Manager
Key Facts
April, 2024
September, 2024
Course Structure
This programme has 23 common core subjects, three projects, six university core subjects and an internship (Industry Immersion).
- Accounting for Non-Specialists
- Introduction to Management
- Business Economics
- Principles of Marketing
- Introduction to Finance
- Quantitative Methods for Business
- Human Resource Management
- Understanding Entrepreneurialism
- Introduction to International Business
- Consumer Behaviour
- Marketing Analytics
- International Finance
- Export Practices and Management
- Transnational Management
- International Economic Theory and Policy
- Integrated Marketing Communications
- Strategic Management
- International Trade and Multinational Business
- Services Marketing
- International Business Issues and Policies
- International Marketing
- Contemporary Issues in Marketing
- Interactive and Digital Marketing
- Internship (Industry Immersion)
Projects
- Strategic Marketing Capstone Project
- Entrepreneurship Accelerator Project 1
- Entrepreneurship Accelerator Project 2
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
- Taylor's foundation or diploma - Pass with a minimum CGPA of 2.00.
- A-Levels - Minimum grade of DD or an equivalent of a minimum of 120 points.
- Canadian Pre-University (CPU) - Minimum average 60% in 6 subjects.
- Sijil Tinggi Persekolahan Malaysia (STPM) - Minimum grade of CC.
- Unified Examination Certificate (UEC) - Pass with a minimum of five Bs.
- South Australian Matriculation (SAM) or SACE International - Minimum ATAR 60.
- International Baccalaureate (IB) - Minimum 24 points in 6 subjects.
- Monash University Foundation Year (MUFY) - Overall score of 50%.
- Other equivalent qualifications that are recognised by the Malaysian Government.
English Requirements
- MUET/IELTS/TOEFL/UEC - A pass in English.
- Taylor's EET - Overall Score 5.0
- Taylor's IEN - Level 2 - Grade C
- Completed a pre-university course or diploma conducted in English.
Note: A pass in mathematics and English at SPM level or equivalent is required.