UCSI University - R2/340/7/0720: 01/2027
Master of Business Administration (Blue Ocean)
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 1.5 years
A full-time MBA course that focuses on the innovative blue ocean business strategy.
Course Overview
The programme is designed to cultivate future leaders and managers who will significantly impact the marketplace. The curriculum provides learners with a comprehensive understanding of business, equipping them with the knowledge and skills to outperform competitors and create new market opportunities.
- Blue Ocean Strategy oriented curriculum
The MBA (Blue Ocean Strategy) curriculum focuses on a "Blue Ocean" strategic approach to business, emphasising the importance of creating new market space and making the competition less relevant.
- Job-ready skills relevant to the industry
This programme is tailored to equip students with the essentials to succeed in various business environments, including SMEs, MNCs, start-ups and the public sector.
Career paths
Graduates will possess the skill set to take on managerial roles such as:
- Business Development Consultant
- Innovation Manager
- Market Research Analyst
- Entrepreneur
- Strategic Planner
- Strategic Marketing Manager
Key Facts
May, 2024
September, 2024
Course Structure
The Master of Business Administration (Blue Ocean Strategy) programme, which is available at the UCSI University Kuching campus, has ten core modules and four electives.
- Marketing Management
- Leadership
- Blue Ocean Strategy
- Business Accounting for Decision Making
- Research Design and Analysis
- Business Communication and Negotiation
- Economies for Strategic Planning
- Blue Ocean Strategy Consulting Practice
- Corporate Strategic Management
- Applied Blue Ocean Case Study
Intake Dates
- January
- May
- September
Fees
Local student
RM28,910
International student
RM45,950
Fees are estimation on overall completion of the programme. In any cases where there are credit exemptions, offered rebates or approval of scholarship applications, there may be a reduction in the fees. Fees for international students may differ from those for local Malaysian students.
Entry Requirements
Academic Qualification
To apply for this course, you must meet either one of the criteria below:
- A Bachelor’s degree in the field or related fields with a minimum CGPA of 2.50 or equivalent, as accepted by the HEP senate.
- A Bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted subject to rigorous internal assessment.
- Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the required minimum CGPA.
English Language Requirements
An applicant is required to possess a sufficient level of English language proficiency by obtaining one of the following:
- A minimum IELTS band score of 6.0.
- A minimum TOEFL (Internet-based) score of 60.
- A minimum Cambridge qualification and test score of 169.
- A minimum Pearson test score of 59.
- A minimum MUET band score of 4.