Skip to main content

Universiti Kuala Lumpur - JPT/BPP/R/345/6/0411/10/23 (MQA / FA2817)

Bachelor of Business Administration in Marketing (Hons)

  • Delivery: Face to Face
  • Study Level: Undergraduate
  • Duration: 3 years

Gain the expertise and confidence to stand out in the competitive world of marketing and excel in your career.

Course Overview

Modern BBA curriculum, job-ready skills

The programme aims to provide an internationally recognised marketing degree while producing graduates with solid business skills, entrepreneurial spirit, and leadership abilities.

Career paths

Upon completion of this programme, graduates will have a broad scope of roles available to them in:

  • Private sector in all core industries
  • Government agencies
  • Educational institutions
  • Multinational organisations
  • Global businesses
  • Industrial R&D in related fields

Key Facts

Delivery
Face to Face
Study Level
Undergraduate
Programme Type
Bachelor
Duration
More Information
Only available in full time study mode
3 years (Full time)
Modules
27
Intake
New start dates announced soon
Total Price
From RM36,000
More Information
International Student: RM46,800

Course Structure

This course consists of 34 subjects, six electives, a seminar and an internship.

Year One

Semester 1

  • Writing for Academic Purposes
  • Principles of Economics
  • Principles of Management
  • Financial Accounting
  • Business Mathematics
  • Business Communication

Semester 2

  • Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
  • Business Ethics and Corporate Governance
  • Foreign Languages 1
  • Co-Curriculum

Semester 3

  • Retail Management
  • Finance I
  • Principles of Marketing
  • Organisational Behaviour
  • Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
  • Business Statistics
Year Two
Year Three
Electives

Entry Requirements

Academic Qualification

To meet the entry requirements for the course, you need to fulfil one of the requirements below:

Local Students

  • Pass STPM or its equivalent with at least Grade C (GP2.0) in any two subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
  • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level.
  • Any qualifications equivalent to a Diploma or Advanced Diploma with a CGPA of 2.00.
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
  • Pass A-Level with minimum Grade D in TWO (2) subjects and a pass in Mathematics and English at O level, or any equivalent qualification.
  • Pass in International Baccalaureate (IB) with at least 24 points.
  • Pass Higher National Diploma (HND) UK (MQF Level 4) in related area and recognized by the government of Malaysia and according to approval by UniKL Senate.
  • Qualification of 12 years of schooling with the following conditions:
    • It is the highest school qualification in the country of origin.
    • It can be used as an entry qualification for a bachelor’s degree programme in the country of origin.
  • Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) Qualification

    • Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subject to the approval of the Senate / Academic Board of the relevant institution.
    • Pass the DKM/DLKM/DVM with a minimum CGPA of 2.00 AND have at least two (2) years of work experience in the related field.

International Students

  • Students must complete 12 years of schooling and obtain a general pass in their High School Certificate, A-levels or equivalent with a minimum Grade C (60%) in any two subjects and pass (50%) in Mathematics and English in their Secondary School or O-level.
  • English language requirement:
    • IELTS - 5.5 or equivalent*
    • TOEFL - PBT 525, CBT 167, IBT 120.

 

*UniKL accepts other English proficiency certificates such as Pearson (PTE), MUET, Cambridge (CFE, CAE, CPE).

  1. MAHSA University
    Designed to prepare you for a successful career in hospitality and restaurant management, providing you with the necessary skills to thrive in the industry.
    2.5 years RM33,200
    Modules
    • Introduction to Hospitality and Foodservice Industry
    • Business English
    • Theory of Food
    • Food Safety
    • Introduction to Mandarin
    • Basic Cookery
    • Restaurant Service
    • Food and Beverage Management
    • Procurement Management
    • Professional Development
    • Catering and Event Management
    • Cafe Management
    • Human Resources Management
    • Managing Guest Service
    • Menu Planning
    • Introduction to Accounting
    • Kitchen Management
    • Marketing in Hospitality Industry
    • Beverage Management
    • Food and Beverage Cost Control
    • Introduction to Information Technology
    • Hospitality Entrepreneurship
  2. MAHSA University
    Designed to equip you for a vibrant future in the hospitality and service sectors.
    2.5 years RM33,200
    Modules
    • Introduction to Hospitality and Tourism Industry
    • Business English
    • Theory of Food
    • Food Hygiene and Safety
    • Food and Beverage Management
    • Food Production
    • Housekeeping Management
    • Basic Mandarin
    • Business Communication
    • Customer Relationship Management
    • Professional Development
    • Human Resource Management
    • Principles of Accounting
    • Principles of Marketing
    • Introduction to Information Technology
    • Front Office Management
    • Legal Aspects in the Hospitality Industry
    • Fundamentals of Management
    • Hotel Security Management
    • Public Speaking
    • Hospitality Entrepreneurship
    • Managing Guest Service
  3. MAHSA University
    Kick-start your marketing career with this program designed to empower and equip you for the fast-paced marketing world.
    2.5 years RM33,100
    Modules
    • Introduction to Business
    • Accounting 1
    • Accounting 2
    • Business English 1
    • Business English 2
    • Microeconomics
    • Macroeconomics
    • Business Mathematics
    • Information Technology
    • Business Statistics
    • Introduction to Finance
    • Principles of Marketing
    • Business and Company Law
    • Business Communication
    • Fundamentals of Entrepreneurship
    • Fundamentals of Management
    • Introduction to E-Commerce
    • Retail Management
    • Business Research Methods
    • Customer Relations
    • International Marketing
    • Service Marketing
    • Ethical Issues in Marketing
    • Consumer Behaviour
    • Advertising and Sales Promotion