Universiti Kuala Lumpur - JPT/BPP/R/345/6/0411/10/23 (MQA / FA2817)
Bachelor of Business Administration in Marketing (Hons)
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Gain the expertise and confidence to stand out in the competitive world of marketing and excel in your career.
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Course Overview
Modern BBA curriculum, job-ready skills
The programme aims to provide an internationally recognised marketing degree while producing graduates with solid business skills, entrepreneurial spirit, and leadership abilities.
Career paths
Upon completion of this programme, graduates will have a broad scope of roles available to them in:
- Private sector in all core industries
- Government agencies
- Educational institutions
- Multinational organisations
- Global businesses
- Industrial R&D in related fields
Key Facts
Course Structure
This course consists of 34 subjects, six electives, a seminar and an internship.
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2
- Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
- Business Ethics and Corporate Governance
- Foreign Languages 1
- Co-Curriculum
Semester 3
- Retail Management
- Finance I
- Principles of Marketing
- Organisational Behaviour
- Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
- Business Statistics
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
Local Students
- Pass STPM or its equivalent with at least Grade C (GP2.0) in any two subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification.
- A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level.
- Any qualifications equivalent to a Diploma or Advanced Diploma with a CGPA of 2.00.
- Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.
- Pass A-Level with minimum Grade D in TWO (2) subjects and a pass in Mathematics and English at O level, or any equivalent qualification.
- Pass in International Baccalaureate (IB) with at least 24 points.
- Pass Higher National Diploma (HND) UK (MQF Level 4) in related area and recognized by the government of Malaysia and according to approval by UniKL Senate.
- Qualification of 12 years of schooling with the following conditions:
- It is the highest school qualification in the country of origin.
- It can be used as an entry qualification for a bachelor’s degree programme in the country of origin.
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Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) Qualification
- Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 subject to the approval of the Senate / Academic Board of the relevant institution.
- Pass the DKM/DLKM/DVM with a minimum CGPA of 2.00 AND have at least two (2) years of work experience in the related field.
International Students
- Students must complete 12 years of schooling and obtain a general pass in their High School Certificate, A-levels or equivalent with a minimum Grade C (60%) in any two subjects and pass (50%) in Mathematics and English in their Secondary School or O-level.
- English language requirement:
- IELTS - 5.5 or equivalent*
- TOEFL - PBT 525, CBT 167, IBT 120.
*UniKL accepts other English proficiency certificates such as Pearson (PTE), MUET, Cambridge (CFE, CAE, CPE).