UNITAR International University - (R2/345/6/0969) 02/29 (MQA/FA 1711)
Bachelor of Business Administration (Hons)
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Acquire essential business and management skills necessary for success in the corporate world. Choose from up to six areas of specialisation.
On This Page
Course Overview
This programme aims to provide students with:
- Essential management and entrepreneurial skills to succeed in any field while also meeting the demands of the job market, both locally and internationally
- Knowledge of management and marketing principles, corporate social policy, technopreneurship and macroeconomics.
- A strong emphasis on critical thinking skills to analyse and synthesise information in different business settings and contexts.
Specialisations
Students can choose from up to six areas of specialisation:
- Human Resource Management
- Logistics
- Finance
- Management
- International Business
- Marketing
Admission via Accreditation of Prior Experiential Learning (APEL)
APEL enables local students to use their work experience to qualify for admission. There's also a chance to shorten their study duration and lower costs.
Career paths
Graduates of this programme will have a broad scope of roles available to them, including:
- Sales Executive
- Marketing Executive
- Product Development Executive
- Systems Analyst
- Business Analyst
- HR Executive
- Credit Control Officer
- Finance Executive
- Accounts Executive
- General Administrator
Key Facts
September, 2024
Course Structure
The programme consists of 26 core subjects, six electives from two chosen specialisations, eight university core subjects and an internship (industrial training).
- Principles of Management
- Microeconomics
- Business Accounting
- Principles of Marketing
- Macroeconomics
- English for Academic Purposes
- Organizational Behaviour
- Principles of Finance
- Human Resource Management
- Quantitative Methods
- Marketing Management
- International Business
- Corporate Social Policy
- Financial Management
- Economics for Business
- Talent Acquisition and Management
- Production and Operations Management
- Digital Business
- Supply Chain Management
- Strategic Management
- Management Information System
- E-Commerce
- Seminar in Global Strategy
- Research Methods
- Digital Marketing
- Ideation
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
- STPM - A minimum Grade C (GPA 2.0) in any two subjects; OR
- STAM - A minimum grade of Jayyid (Good); OR
- Matriculation or foundation - A minimum CGPA of 2.00; OR
- Diploma or advanced diploma - A minimum CGPA of 2.00; OR
- Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM):
- A minimum CGPA of 2.50 in a relevant field subject to the approval of the Senate AND it would be compulsory to attend bridging courses; OR
- A minimum CGPA of 2.00 AND have at least two years of work experience in a relevant field AND it would be compulsory to attend bridging courses; OR
- BTEC Level 4 and 5 - A pass in SPM and credit in at least three subjects; OR
- Any other qualifications recognised by the Malaysian government that are equivalent to the above.
English Requirements
- International Students:
- A minimum score of 5.5 for IELTS or its equivalent
- Local Students:
- Malaysian University English Test (MUET) Band 2; OR
- A pass in SPM English
Note: A pass in mathematics and English at SPM level or equivalent qualifications is required.