Universiti Tunku Abdul Rahman - (N/345/6/1149)09/26(MQA/PSA14797)
Bachelor of Business Administration (Hons) Tourism Destination Marketing
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Excel in the world of tourism destination marketing by gaining a comprehensive understanding of business and management concepts.
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Course Overview
This degree programme emphasises the marketing aspects of managing and promoting tourism destinations. It aims to prepare graduates to become effective managers or entrepreneurs who can lead and manage their own businesses successfully. The programme covers various business disciplines within the economy, such as accommodation, shopping, logistics, recreation and food sectors. Additionally, it incorporates elements of digital technology to provide a comprehensive understanding of the modern tourism industry.
International and professional accreditation
This degree is recognised by the Chartered Institute of Management Accountants (CIMA).
Career paths
As graduates of this programme, you have the opportunity to explore a wide range of careers, such as:
- Tourism Marketing Manager
- Event Manager
- Hotel/Resort Manager
- Tour Manager
- Travel Agency Manager
- Tourist Information Centre Manager
Key Facts
June, 2024
October, 2024
Course Structure
This programme comprises 28 core subjects, two MPU subjects, one MPU elective, four subjects from two sets of electives, one language subject, one co-curriculum subject, a research project and an internship (industrial training).
Note: This is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice.
- Accounting in Practice
- Consumer Behaviour
- Corporate and Business Law
- English for Business
- Management Principles
- Marketing for Tourism and Hospitality
- MPU*
- MPU**
- Principles of Marketing
- Principles of Microeconomics
- Quantitative Techniques I
- Quantitative Techniques II
- Tourism Management
- Tourism Principles, Practices and Philosophies
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
- Applicants must have one of the following academic qualifications:
- A minimum of a grade C (CGPA 2.00) in two subjects at STPM level; OR
- A minimum grade of Jayyid in STAM; OR
- A minimum of a grade D in two subjects at A-Level; OR
- A minimum of a grade B in five subjects in UEC; OR
- Australian Tertiary Admission Rank (ATAR) of 70 and a grade B in two subjects in SAM; OR
- An average of 70 per cent in six subjects in CPU; OR
- An MQA-accredited TVET diploma such as a Diploma Kemahiran Malaysia (DKM), a Diploma Vokasional Malaysia (DVM) or a Diploma Lanjutan Kemahiran Malaysia (DLKM) and
- A minimum CGPA of 2.50 or CGPA of 2.00 with at least two years of working experience in a relevant field, subject to the Senate or Academic Board’s approval
- Applicants will be required to pass the admission screening process conducted by the faculty and undergo the bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
- Credit transfer can be considered on a case-to-case basis and is subject to existing credit transfer policies which are in effect; OR
- A minimum CGPA of 2.00 in foundation from UTAR; OR
- A minimum CGPA of 2.00 in foundation or matriculation from other higher learning institutes; OR
- A minimum CGPA of 2.00 in a diploma or an advanced diploma; OR
- Other equivalent qualifications recognised by the Malaysian Government
Note:
- All applicants must have a credit in mathematics and a pass in English at SPM level or equivalent.
- The credit requirement for mathematics and a pass in English at SPM level can be waived should the qualifications contain mathematics and English subjects with equivalent or higher achievement.