Universiti Tunku Abdul Rahman - (R2/342/6/0092)05/24(A10332)
Bachelor of Marketing (Hons)
- Delivery: Face to Face
- Study Level: Undergraduate
- Duration: 3 years
Thrive in the dynamic marketing industry by gaining a thorough understanding of business and management concepts and their real-life implementation, setting yourself apart in your professional journey.
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Course Overview
This degree is designed to produce adaptable graduates who possess a range of marketing skills and tools that meet the business demands of today.
Upskill programmes
Students can enhance their digital marketing skills and gain a better understanding of the e-commerce landscape through:
- Google Ignite
- Alibaba.com Global Digital Talent (GDT)
International and professional accreditation
This degree is recognised by the following professional bodies:
- Malaysian Association of Company Secretaries (MACS)
- The Chartered Institute of Management Accountants (CIMA)
Career paths
As graduates of this programme, you have the opportunity to explore a wide range of careers, such as:
- Sales and Marketing Consultant
- International Marketing Executive/Manager
- Event Management Executive/Manager
- Business Development Executive/Manager
- Brand Executive/Manager
- Product Executive/Manager
- Advertising Executive/Manager
Key Facts
June, 2024
October, 2024
Course Structure
This programme comprises 28 core subjects, two MPU subjects, one MPU elective, four electives, one language subject, one co-curriculum subject, a research project and an internship (industrial training).
Note: This is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice.
- Accounting in Practice
- Corporate and Business Law
- Elective I
- English for Business
- Information Systems
- Management Principles
- MPU*
- MPU**
- National Language / Other Language
- Principles of Macroeconomics
- Principles of Marketing
- Principles of Microeconomics
- Quantitative Techniques I
- Quantitative Techniques II
Entry Requirements
Academic Qualification
To meet the entry requirements for the course, you need to fulfil one of the requirements below:
- Applicants must have one of the following academic qualifications:
- A minimum of a grade C (CGPA 2.00) in two subjects at STPM level; OR
- A minimum grade of Jayyid in STAM; OR
- A minimum of a grade D in two subjects at A-Level; OR
- A minimum of a grade B in five subjects in UEC; OR
- Australian Tertiary Admission Rank (ATAR) of 70 and a grade B in two subjects in SAM; OR
- An average of 70 per cent in six subjects in CPU; OR
- An MQA-accredited TVET diploma such as a Diploma Kemahiran Malaysia (DKM), a Diploma Vokasional Malaysia (DVM) or a Diploma Lanjutan Kemahiran Malaysia (DLKM) and
- A minimum CGPA of 2.50 or CGPA of 2.00 with at least two years of working experience in a relevant field, subject to the Senate or Academic Board’s approval
- Applicants will be required to pass the admission screening process conducted by the faculty and undergo the bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure
- Credit transfer can be considered on a case-to-case basis and is subject to existing credit transfer policies which are in effect; OR
- A minimum CGPA of 2.00 in foundation from UTAR; OR
- A minimum CGPA of 2.00 in foundation or matriculation from other higher learning institutes; OR
- A minimum CGPA of 2.00 in a diploma or an advanced diploma; OR
- Other equivalent qualifications recognised by the Malaysian Government
Note:
- All applicants must have a credit in mathematics and a pass in English at SPM level or equivalent.
- The credit requirement for mathematics and a pass in English at SPM level can be waived should the qualifications contain mathematics and English subjects with equivalent or higher achievement.